When something is wrong
The usual causes for the most common problems, in the order worth checking.
On this page
Start with the symptom.
A post didn't go out#
Open Library → Didn't post. Each post says why, in plain words. Then check in this order:
| # | Check | Why |
|---|---|---|
| 1 | Does the account need reconnecting? | The most common cause. Posts to an account that stopped working are held. See below |
| 2 | Is posting paused? | Pause all on Home, or Pause all posting in Workspace, stops everything. Press Resume |
| 3 | Is it inside your quiet hours? | Autopilot posts wait until quiet hours end. They go out after, by themselves |
| 4 | Does it mention a blocked word? | Autopilot posts with a word from Never mention wait in Approvals |
| 5 | Is it waiting for approval? | Posts in Approvals do not go out until someone approves them |
| 6 | Is the text too long, or media missing? | Each network has limits. See Networks |
| 7 | Did X refuse the same text twice? | X does not allow the same text on one account within 24 hours |
When you have fixed the cause, press Retry. It goes out in about a minute.
An account needs reconnecting#
You see a red banner, "stopped working", or Needs reconnect on the Channels page.
- Press Reconnect on the banner, or on the account in Dashboard → Channels.
- Sign in to the network again and allow Social9.
- Press Retry on any post in Library → Didn't post.
The usual causes:
- The login ran out. LinkedIn personal profiles need reconnecting about every 60 days. Social9 warns you two days before.
- You changed your password, or removed Social9's access in the network's settings.
- Three posts in a row failed for the same login or permission reason. Social9 pauses the account so it stops trying, and asks you to reconnect.
- For a LinkedIn Company Page: you lost your Super admin or Content admin role.
Instagram says it's a personal account#
Instagram only lets apps post for professional accounts (Creator or Business) linked to a Facebook Page.
- In the Instagram app: profile → menu (☰) → Settings and privacy → Account type and tools → Switch to professional account.
- Pick Creator or Business.
- Link it to a Facebook Page: Edit profile → Page.
- In Social9, press Connect on Instagram again. When Facebook asks, tick the Page and its Instagram account.
Switching is free, and you keep your followers and posts. See Instagram.
I've reached a limit#
The message names the limit. The usual ones:
| Limit | What to do |
|---|---|
| Accounts per brand or in total | Disconnect one you do not use, or upgrade |
| A network shows a lock | That network is not on your plan. On Free, only LinkedIn, Instagram, Mastodon and Bluesky |
| Brands | Upgrade, or reuse a brand you no longer need |
| Team seats | Remove someone who no longer needs access, or upgrade |
| Posts waiting per account (Free) | Wait for some to go out, or upgrade for unlimited scheduling |
| X posts this month | Wait for the 1st of next month, or upgrade |
| Approvals or Full Autopilot show a Team lock | These are part of the Team plan and up |
See Choose a plan and Credits and usage.
AI credits ran out#
AI buttons show an upgrade offer instead of writing.
- Check Dashboard → Usage. It shows what you have used and when credits reset (the 1st of the month).
- Keep going by hand. Writing and scheduling your own posts uses no credits, and your scheduled posts still go out.
- Need more now? Press Get more credits on Home, or Raise this limit on Usage, and pick a bigger plan.
My AI app can't connect#
Check in this order:
| # | Check | Why |
|---|---|---|
| 1 | Is your workspace on a paid plan? | Connecting AI apps is not part of Free. The sign-in page says "part of paid plans" |
| 2 | Is the address exactly right? | https://app.social9.com/mcp, with /mcp at the end |
| 3 | Does your role allow it? | Approvers and viewers see "Ask your workspace owner" |
| 4 | Is the transport HTTP? | Pick Streamable HTTP or HTTP. Apps that only support local (stdio) servers cannot connect |
| 5 | Did you leave client ID and secret empty? | The app registers itself. Typed-in values get in the way |
| 6 | Did you pick at least one brand and one permission? | Allow stays greyed out until you do |
| 7 | Was it working before? | The workspace may have moved to Free, or you may have been removed or changed role. Check Connected apps |
If the app connects but "nothing gets posted", it is probably in practice mode. See Permissions and practice mode.
Still stuck#
Open the menu at the bottom left (your name) and press Help & support. Tell us three things and it will be fixed far faster:
- Which brand and account
- Which post, and roughly when it should have gone out
- What you expected instead