Brand & voice
Set your brand voice in Social9 by analyzing your website, tuning tone, emoji, words and hashtags, and filling in a facts sheet so AI posts need less editing.
On this page
Brand voice is how the AI knows how you talk. Every AI writer in Social9 uses it: posts, rewrites, plans, captions, ideas and images.
Where to find it#
Dashboard → Tools → Brand & voice, for the brand picked in the switcher at the top. The same page is the Brand & voice tab when you open a brand from All brands.
The page has two parts:
- Profile details: what you do, website, who it's for, topics, call to action and more. Press Edit profile to change them. The brand's timezone is set here too.
- The voice: how the brand sounds, and the facts the AI may use. The rest of this page is about the voice.
Start from your website#
- Type your website under Website to analyze.
- Press Analyze my website. Social9 reads your site and suggests a tone, words and facts. It uses about 4 credits.
- Check what it filled in.
- Press Save voice.
Nothing is saved until you press Save voice. The top of the page says Not saved until you do.
What you can set#
| Section | What it holds |
|---|---|
| Tone | Sliders for Formality, Mood and Detail |
| Emoji | How many emoji to use |
| Audience and call to action | Who you're talking to and your Main call to action |
| Words | Words and phrases we use, and Words we never use. Press Enter after each |
| Hashtags per network | Hashtags for each network you post on |
| Posts that sound like you | Paste up to 3 posts you wrote and liked. The AI copies the rhythm and word choice, not the content |
| Facts sheet | Your products and services, prices, offers and dates, and other facts |
The facts sheet#
The facts sheet is the most useful part. It holds the only prices, offers, dates and numbers the AI is allowed to use.
| Box | Example |
|---|---|
| Products and services | Sourdough loaf, Celebration cakes (order 3 days ahead), Coffee |
| Prices | Sourdough loaf £4.50; Cakes from £28 |
| Offers and dates | 10% off for students, Mon–Thu. Closed 25–26 December |
| Other facts | Open 7am–3pm. Family-run since 2012. 12 Market St, Leeds |
The switch AI may only state facts from the facts sheet is on by default. Leave it on. Any price, date or number in a draft that is not on the sheet gets a Check this warning. See Fact checks.
Try it before you save#
Under Preview in this voice, paste any post, pick a network under For, and press Preview. The AI rewrites it with the settings on the page, saved or not. It uses 4 credits.