Write with AI
How to have the AI write or change a post in your brand voice, what each button does, and what it costs in credits.
On this page
The AI can write a post from a few words, or change one you wrote. It writes in your brand's voice and only uses facts from your brand profile.
Where to find it#
In the Create Post window (press New post at the top of any page, or Create → Create post), press AI Assistant at the top. The AI box opens under the text box.
Write a new post#
- Describe the post in a few words, for example "new menu launches Monday".
- Press Write, or press Enter.
While the AI writes, the post box shows Writing your post…. The text appears in the box when it is ready.
Not sure what to say? Press Templates at the top of the window (see below), or pick an idea from your brand's Ideas board.
Templates#
Templates, at the top of the Create Post window, opens post formats written for your brand. For example, a post that corrects a myth your customers believe.
- Press Templates.
- The first time, press Write templates. The AI writes 12 templates from your brand profile, your website and your best posts. This uses 4 credits.
- Each template shows when to use it and an example first line. Press Use this on the one you want.
The AI then writes the post from that template in your voice. That is one AI write: 4 credits, or 8 with Best quality on.
Your templates are kept for the brand, so you can use them again for free. Press New set for 12 fresh ones (4 credits).
Change a post#
Once there is text, the box asks what to change, and more buttons appear.
- Type an instruction, for example "mention our Friday sale", and press Rewrite. The post box shows Rewriting your post… until it is done.
- Or press a quick button:
| Button | What it does |
|---|---|
| Shorter | Makes it shorter |
| Friendlier | Makes it friendlier |
| Add a call to action | Adds a clear call to action |
| Add hashtags | Adds 3 relevant hashtags |
| Fix grammar | Fixes grammar only |
Did not like the result? Press Undo AI to get your text back.
Give me 3 versions#
Press Give me 3 versions to see three different takes on your post side by side. Press Use this on the one you like. It uses 4 credits for all three.
If your brand has hashtags in its voice, the # button under the text box adds three of them to the end of the post.
Best quality#
The Best quality switch uses a stronger AI model. It costs 8 credits a write instead of 4. The cost shows in the AI box (for example 4 credits per write) before you press anything.
What it costs#
| Action | Credits |
|---|---|
| AI writes or rewrites a post | 4 |
| With Best quality on | 8 |
| Give me 3 versions | 4 |
| A new set of Templates | 4 |
If the AI fails or times out, you are not charged. See Credits and usage.
Make it sound like you#
The AI uses your brand voice, set up on Brand & voice.
Ten minutes in Brand voice saves you editing every post afterwards.
How the AI writes a good post#
When the AI writes a post for you, in Create, Plan many, Autopilot or an AI app, it does more than write one draft.
- It knows your business. It reads your brand profile, your brand voice, your website and your posts that got the most likes and comments.
- It does not repeat itself. It looks at your recent posts so a new post does not say the same thing again. It also avoids the kind of posts your team turned down.
- It writes for each network. A LinkedIn post, an Instagram caption and a Google Business post each get the length, hashtags and style that work on that network.
- It picks the best of several. It writes more than one draft, scores each one for quality, and keeps the best. A weak winner gets one more rewrite. Very big batches (more than 14 posts at once) get one draft per post, with the same checks.
- It cuts the AI sound. Drafts are checked for phrases that make a post sound machine-written, like "unlock" or "game-changer", and for "comment YES" style bait that networks show to fewer people.
- It does not make up numbers. Prices, dates and numbers that are not in your facts sheet are caught. See below.
You still check every post before it goes out, unless you choose Full Autopilot.
Check before you post#
After the AI writes, two things may show under the text:
- Check this warnings, for any price, date, number or strong claim that is not in your facts sheet
- Why this post, which shows the topic, the voice and what the post was based on
See Fact checks and "Why this post".
Other places the AI writes for you#
| Where | What it does |
|---|---|
| Home → Fill your calendar, or Plan many on the Upload page | Writes a week, two weeks or a month of posts. See Plan your week |
| Home → Plan my week | Autopilot writes your coming week. See Autopilot modes |
| Home → Turn a link into posts | Reads a link and writes one post for each network you pick |
| Upload → Write captions with AI | Writes a caption for each photo or video. See Upload and schedule |
| Create → Ideas | Get 6 AI ideas, From my website or From my best posts, then Post. See Ideas board |
| Brands → your brand → Autopilot | Plan my week writes the coming week. See Autopilot modes |
| Create image with AI (Create Post window, Library → Media) | Makes an image. See Images and video |