Write with AI
How to have the AI write or change a post in your brand voice, what each button does, and what it costs in credits.
On this page
The AI can write a post from a few words, or change one you wrote. It writes in your brand's voice and only uses facts from your brand profile.
Where to find it#
Dashboard → Create, the AI write tab under the text box in Write your post. It is open when the page loads.
Write a new post#
- Describe the post in a few words, for example "new menu launches Monday".
- Press Write.
Not sure what to say? Press one of the starting ideas under the box: Our latest news, A helpful tip for customers or A special offer.
Change a post#
Once there is text, the box asks what to change.
- Type an instruction, for example "mention our Friday sale", and press Rewrite.
- Or press a quick button:
| Button | What it does |
|---|---|
| Shorter | Makes it shorter |
| Friendlier | Makes it friendlier |
| Add a call to action | Adds a clear call to action |
| Add hashtags | Adds 3 relevant hashtags |
| Fix grammar | Fixes grammar only |
Did not like the result? Press Undo AI to get your text back.
Best quality#
The Best quality switch uses a stronger AI model. It costs 8 credits a write instead of 4. The cost shows under the box before you press anything.
What it costs#
| Action | Credits |
|---|---|
| AI writes or rewrites a post | 4 |
| With Best quality on | 8 |
If the AI fails or times out, you are not charged. See Credits and usage.
Make it sound like you#
The AI uses your brand voice. Under the box it says Uses your brand voice, or offers Set up Brand Voice if you have not done it yet.
Ten minutes in Brand voice saves you editing every post afterwards.
Check before you post#
After the AI writes, two things may show under the text:
- Check this warnings, for any price, date, number or strong claim that is not in your facts sheet
- Why this post, which shows the topic, the voice and what the post was based on
See Fact checks and "Why this post".
Other places the AI writes for you#
| Where | What it does |
|---|---|
| Create → Plan many | Writes a week, two weeks or a month of posts. See Plan your week |
| Home → Plan my week | Autopilot writes your coming week. See Autopilot modes |
| Home → Turn a link into posts | Reads a link and writes one post for each network you pick |
| Upload → Write captions with AI | Writes a caption for each photo or video. See Upload and schedule |
| Brands → your brand → Ideas | Get 6 ideas for posts, then Turn into post |
| Create → Create image with AI | Makes an image. See Images and video |