Metricool review
Last updated Reviewed by the Social9 teamPrices checked November 2026
Comprehensive social media management and analytics platform that helps professionals manage, analyze, and measure the success of all digital content across multiple networks
Is Metricool a good social media scheduler?
Metricool is a good pick for analytics-first planning, priced by brand. It starts at $20/month (billed yearly) and has a free plan, and lists 11 networks you can publish to; standout features are real-time analytics, competitor analysis and ad management.
Key facts
- Starting price
- $20/month (billed yearly)
- Free plan
- Yes
- Networks
- 11 networks
- AI writing
- Yes
- Best for
- Analytics-first planning, priced by brand
Overview
Comprehensive social media management and analytics platform that helps professionals manage, analyze, and measure the success of all digital content across multiple networks
Key features
- Social Media Scheduling
- Real-time Analytics
- Content Planning
- Competitor Analysis
- Ad Management
- SmartLinks
- Unified Inbox
- Visual Reports
- AI Social Media Assistant
Publishing, teams and reports
- Content calendarYes
- Posting queueYes
- Bulk uploadYes
- Best time to postYes
- Recurring postsYes
- Approval workflowYes
- Client approval portalYes
- Roles and permissionsYes
- White-label reportsYes
- PDF report exportYes
Networks
- Threads
- Bluesky
- TikTok
- YouTube
- Twitch
- Google Business Profile
- X
Pricing plans
| Plan | Price | Social accounts | Users |
|---|---|---|---|
| Free | $0 | 1 brand | 1 |
| Starter | $25/month ($20 billed yearly), up to 5 brands | 5 brands | 1 |
| Advanced | $67/month ($53 billed yearly), 15 brands | 15 brands | unlimited |
| Custom | custom | 50+ brands | unlimited |
Yearly billing saves up to up to 24%. Prices in USD as Metricool lists them. Check the vendor's page before you buy.
Where Metricool is strong
- Analytics, competitor tracking and ads reporting matter as much as scheduling
- Good if you manage many brands cheaply on one tier
- Good if you stream on Twitch or report on Meta, Google and TikTok ads
Security and compliance
Metricool FAQ
How much does Metricool cost?
Metricool starts at $20/month (billed yearly). Paid plans: Starter: $25/month ($20 billed yearly), up to 5 brands; Advanced: $67/month ($53 billed yearly), 15 brands. Yearly billing saves up to 24%. Prices in USD as Metricool lists them, checked November 2026.
Is there a free version of Metricool?
Yes. Metricool has a free plan with 1 brand, 1 user and a post limit of 20/month. Paid plans start at $20/month (billed yearly).
What social networks does Metricool support?
Metricool lists 11 networks you can publish to: Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and X.
What is Metricool best for?
Analytics-first planning, priced by brand. Key features include real-time analytics, competitor analysis and ad management.
What are the best Metricool alternatives?
Social9 is our pick if you want AI to plan and write posts in your brand voice. Social9 has a free plan (1 brand, 3 accounts, 20 AI credits a month) and paid plans from $12/month on all 11 networks. Other tools to compare: Later (best for visual planning for Instagram, TikTok and Pinterest); Loomly (best for teams that want approvals on every plan); MeetEdgar (best for recycling an evergreen content library).