Skip to main content
vs

Metricool vs Tailwind

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Last updated Reviewed by the Social9 teamPrices checked November 2026

Metricool vs Tailwind: which is better?

Choose Metricool for analytics-first planning, priced by brand; choose Tailwind for Pinterest-first marketers. Metricool starts at $20/month (billed yearly) and has a free plan, while Tailwind starts at $11.99/month (billed yearly) and has a free plan. Metricool lists more networks (11 vs 3).

Metricool

From $20

Tailwind

From $11.99

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.
Metricool: $20/month (billed yearly)
Tailwind: $11.99/month (billed yearly)
Free plan
Metricool: Yes
Tailwind: Yes
Yearly discount
Metricool: up to 24%
Tailwind: 40%

Networks

Networks you can publish to
Metricool: 11 networks (advantage Metricool)
Tailwind: 3 networks
LinkedIn
Metricool: Yes (advantage Metricool)
Tailwind: No
X
Metricool: Yes (advantage Metricool)
Tailwind: No
Instagram
Metricool: Yes
Tailwind: Yes
Facebook
Metricool: Yes
Tailwind: Yes
Threads
Metricool: Yes (advantage Metricool)
Tailwind: No
TikTok
Metricool: Yes (advantage Metricool)
Tailwind: No
YouTube
Metricool: Yes (advantage Metricool)
Tailwind: No
Pinterest
Metricool: Yes
Tailwind: Yes
Google Business Profile
Metricool: Yes (advantage Metricool)
Tailwind: No
Bluesky
Metricool: Yes (advantage Metricool)
Tailwind: No
Mastodon
Metricool: No
Tailwind: No

Publishing

Content calendar
Metricool: Yes
Tailwind: Yes
Posting queue
Metricool: Yes
Tailwind: Yes
Bulk or CSV upload
Metricool: Yes
Tailwind: Yes
Best time to post
Metricool: Yes
Tailwind: Yes
Recurring posts
Metricool: Yes
Tailwind: Yes

AI

AI writing
Metricool: Yes
Tailwind: Yes

Team & agency

Approval workflow
Metricool: Yes (advantage Metricool)
Tailwind: No
Client approvals
Metricool: Yes (advantage Metricool)
Tailwind: No
White-label
Metricool: Yes (advantage Metricool)
Tailwind: No
Roles and permissions
Metricool: Yes (advantage Metricool)
Tailwind: No
Unified inbox
Metricool: Yes (advantage Metricool)
Tailwind: No
Social listening
Metricool: No
Tailwind: No

Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.

Metricool vs Tailwind: FAQ

Is Metricool cheaper than Tailwind?

By listed starting price, Tailwind is cheaper: $11.99/month (billed yearly), against $20/month (billed yearly) for Metricool. Prices checked November 2026.

Do Metricool and Tailwind have a free plan?

Yes, both do: Metricool and Tailwind each have a free plan.

Which supports more social networks, Metricool or Tailwind?

Metricool lists 11 networks, against 3 for Tailwind. Only Metricool lists Threads, Bluesky, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and X.

Do Metricool and Tailwind have AI writing?

Yes, both list AI writing.

What is the difference between Metricool and Tailwind?

Metricool is built for analytics-first planning, priced by brand, with real-time analytics, competitor analysis and ad management. Tailwind is built for Pinterest-first marketers, with Pinterest and Instagram scheduling, tailwind Create designs and SmartLoop for evergreen pins.

Read the full reviews

Also worth a look: Social9

AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.