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Publer vs Metricool

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Last updated Reviewed by the Social9 teamPrices checked November 2026

Publer vs Metricool: which is better?

Choose Publer for low per-account pricing and wide network coverage; choose Metricool for analytics-first planning, priced by brand. Publer starts at $5/month (1 account) and has a free plan, while Metricool starts at $20/month (billed yearly) and has a free plan. Publer lists more networks (13 vs 11).

Publer

From $5

Metricool

From $20

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.
Publer: $5/month (1 account)
Metricool: $20/month (billed yearly)
Free plan
Publer: Yes
Metricool: Yes
Yearly discount
Publer: 20%
Metricool: up to 24%

Networks

Networks you can publish to
Publer: 13 networks (advantage Publer)
Metricool: 11 networks
LinkedIn
Publer: Yes
Metricool: Yes
X
Publer: Yes
Metricool: Yes
Instagram
Publer: Yes
Metricool: Yes
Facebook
Publer: Yes
Metricool: Yes
Threads
Publer: Yes
Metricool: Yes
TikTok
Publer: Yes
Metricool: Yes
YouTube
Publer: Yes
Metricool: Yes
Pinterest
Publer: Yes
Metricool: Yes
Google Business Profile
Publer: Yes
Metricool: Yes
Bluesky
Publer: Yes
Metricool: Yes
Mastodon
Publer: Yes (advantage Publer)
Metricool: No

Publishing

Content calendar
Publer: Yes
Metricool: Yes
Posting queue
Publer: Yes
Metricool: Yes
Bulk or CSV upload
Publer: Yes
Metricool: Yes
Best time to post
Publer: Yes
Metricool: Yes
Recurring posts
Publer: Yes
Metricool: Yes

AI

AI writing
Publer: Yes
Metricool: Yes

Team & agency

Approval workflow
Publer: Yes
Metricool: Yes
Client approvals
Publer: Yes
Metricool: Yes
White-label
Publer: No
Metricool: Yes (advantage Metricool)
Roles and permissions
Publer: Yes
Metricool: Yes
Unified inbox
Publer: No
Metricool: Yes (advantage Metricool)
Social listening
Publer: No
Metricool: No

Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.

Publer vs Metricool: FAQ

Is Publer cheaper than Metricool?

Publer starts at $5/month (1 account); Metricool starts at $20/month (billed yearly). Publer charges per account, so the total depends on how many accounts you need. Prices checked November 2026.

Do Publer and Metricool have a free plan?

Yes, both do: Publer and Metricool each have a free plan.

Which supports more social networks, Publer or Metricool?

Publer lists 13 networks, against 11 for Metricool. Only Publer lists Mastodon, Telegram and WordPress; only Metricool lists Twitch.

Do Publer and Metricool have AI writing?

Yes, both list AI writing.

What is the difference between Publer and Metricool?

Publer is built for low per-account pricing and wide network coverage, with bulk upload (CSV), auto-reply to comments and link in bio. Metricool is built for analytics-first planning, priced by brand, with real-time analytics, competitor analysis and ad management.

Read the full reviews

Also worth a look: Social9

AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.