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Metricool vs Plann
Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.
Last updated Reviewed by the Social9 teamPrices checked November 2026
Metricool vs Plann: which is better?
Choose Metricool for analytics-first planning, priced by brand; choose Plann for creators planning a visual Instagram grid. Metricool starts at $20/month (billed yearly) and has a free plan, while Plann starts at $12.50/month (billed yearly) and has a free plan. Metricool lists more networks (11 vs 7).
Pricing
Networks
Publishing
AI
Team & agency
Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.
Metricool vs Plann: FAQ
Is Metricool cheaper than Plann?
By listed starting price, Plann is cheaper: $12.50/month (billed yearly), against $20/month (billed yearly) for Metricool. Prices checked November 2026.
Do Metricool and Plann have a free plan?
Yes, both do: Metricool and Plann each have a free plan.
Which supports more social networks, Metricool or Plann?
Metricool lists 11 networks, against 7 for Plann. Only Metricool lists Bluesky, Twitch, Google Business Profile and X.
Do Metricool and Plann have AI writing?
Yes, both list AI writing.
What is the difference between Metricool and Plann?
Metricool is built for analytics-first planning, priced by brand, with real-time analytics, competitor analysis and ad management. Plann is built for creators planning a visual Instagram grid, with visual content planning, AI caption generator and hashtag research.
Read the full reviews
Also worth a look: Social9
AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.