vs
Sprout Social vs Metricool
Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.
Last updated Reviewed by the Social9 teamPrices checked November 2026
Sprout Social vs Metricool: which is better?
Choose Sprout Social for deep analytics and customer care, priced per seat; choose Metricool for analytics-first planning, priced by brand. Sprout Social starts at $79/seat/month (billed yearly) and has no free plan, while Metricool starts at $20/month (billed yearly) and has a free plan.
Pricing
Networks
Publishing
AI
Team & agency
Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.
Sprout Social vs Metricool: FAQ
Is Sprout Social cheaper than Metricool?
Sprout Social starts at $79/seat/month (billed yearly); Metricool starts at $20/month (billed yearly). Sprout Social charges per seat, so the total depends on how many seats you need. Prices checked November 2026.
Do Sprout Social and Metricool have a free plan?
Only Metricool has a free plan; Sprout Social starts at $79/seat/month (billed yearly).
Which supports more social networks, Sprout Social or Metricool?
Both list 11 networks. The difference: only Sprout Social lists Reddit and Snapchat; only Metricool lists Twitch and Google Business Profile.
Do Sprout Social and Metricool have AI writing?
Yes, both list AI writing.
What is the difference between Sprout Social and Metricool?
Sprout Social is built for deep analytics and customer care, priced per seat, with smart Inbox, social listening and employee advocacy. Metricool is built for analytics-first planning, priced by brand, with real-time analytics, competitor analysis and ad management.
Read the full reviews
Also worth a look: Social9
AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.