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Hootsuite vs Metricool

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Feature

Hootsuite

From $99 /user/mo · billed yearly

Metricool

From $20 /mo · billed yearly

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.

Hootsuite: $99/user/month (billed yearly)

Metricool: $20/month (billed yearly)

Free plan

Hootsuite: No

Metricool: Yes (advantage Metricool)

Yearly discount

Hootsuite: 20%

Metricool: up to 24%

Networks

Networks you can publish to

Hootsuite: 9 networks

Metricool: 11 networks (advantage Metricool)

LinkedIn

Hootsuite: Yes

Metricool: Yes

X

Hootsuite: Yes

Metricool: Yes

Instagram

Hootsuite: Yes

Metricool: Yes

Facebook

Hootsuite: Yes

Metricool: Yes

Threads

Hootsuite: Yes

Metricool: Yes

TikTok

Hootsuite: Yes

Metricool: Yes

YouTube

Hootsuite: Yes

Metricool: Yes

Pinterest

Hootsuite: Yes

Metricool: Yes

Google Business Profile

Hootsuite: No

Metricool: Yes (advantage Metricool)

Bluesky

Hootsuite: No

Metricool: Yes (advantage Metricool)

Mastodon

Hootsuite: No

Metricool: No

Publishing

Content calendar

Hootsuite: Yes

Metricool: Yes

Posting queue

Hootsuite: Yes

Metricool: Yes

Bulk or CSV upload

Hootsuite: Yes

Metricool: Yes

Best time to post

Hootsuite: Yes

Metricool: Yes

Recurring posts

Hootsuite: Yes

Metricool: Yes

AI

AI writing

Hootsuite: Not listed

Metricool: Yes

Team & agency

Approval workflow

Hootsuite: Yes

Metricool: Yes

Client approvals

Hootsuite: Yes

Metricool: Yes

White-label

Hootsuite: Yes

Metricool: Yes

Roles and permissions

Hootsuite: Yes

Metricool: Yes

Unified inbox

Hootsuite: Yes

Metricool: Yes

Social listening

Hootsuite: Yes (advantage Hootsuite)

Metricool: No

Prices in USD, checked October 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.