vs

Buffer vs Metricool

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Feature

Buffer

From $5 /channel/mo

Metricool

From $20 /mo · billed yearly

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.

Buffer: $5/channel/month

Metricool: $20/month (billed yearly)

Free plan

Buffer: Yes

Metricool: Yes

Yearly discount

Buffer: 17%

Metricool: up to 24%

Networks

Networks you can publish to

Buffer: 12 networks (advantage Buffer)

Metricool: 11 networks

LinkedIn

Buffer: Yes

Metricool: Yes

X

Buffer: Yes

Metricool: Yes

Instagram

Buffer: Yes

Metricool: Yes

Facebook

Buffer: Yes

Metricool: Yes

Threads

Buffer: Yes

Metricool: Yes

TikTok

Buffer: Yes

Metricool: Yes

YouTube

Buffer: Yes

Metricool: Yes

Pinterest

Buffer: Yes

Metricool: Yes

Google Business Profile

Buffer: Yes

Metricool: Yes

Bluesky

Buffer: Yes

Metricool: Yes

Mastodon

Buffer: Yes (advantage Buffer)

Metricool: No

Publishing

Content calendar

Buffer: Yes

Metricool: Yes

Posting queue

Buffer: Yes

Metricool: Yes

Bulk or CSV upload

Buffer: No

Metricool: Yes (advantage Metricool)

Best time to post

Buffer: Yes

Metricool: Yes

Recurring posts

Buffer: No

Metricool: Yes (advantage Metricool)

AI

AI writing

Buffer: Yes

Metricool: Yes

Team & agency

Approval workflow

Buffer: No

Metricool: Yes (advantage Metricool)

Client approvals

Buffer: No

Metricool: Yes (advantage Metricool)

White-label

Buffer: No

Metricool: Yes (advantage Metricool)

Roles and permissions

Buffer: Yes

Metricool: Yes

Unified inbox

Buffer: No

Metricool: Yes (advantage Metricool)

Social listening

Buffer: No

Metricool: No

Prices in USD, checked October 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.