Buffer
Intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results
Free planAI writingFounded 2010San Francisco, USA
Key facts
- Starting price
- $5/channel/month
- Free plan
- Yes
- Networks
- 12 networks
- AI writing
- Yes
- Best for
- Solo creators and small teams who want a simple queue
Overview
Intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results
Social Media ManagementContent SchedulingSocial AnalyticsTeam Collaboration
Key features
- Multi-platform Scheduling
- Content Calendar
- Basic Analytics
- Team Collaboration
- AI Assistant
- Landing Page Builder
Publishing, teams and reports
- Content calendarYes
- Posting queueYes
- Bulk uploadNo
- Best time to postYes
- Recurring postsNo
- Approval workflowNo
- Client approval portalNo
- Roles and permissionsYes
- White-label reportsNo
- PDF report exportYes
Networks
- Threads
- X
- TikTok
- YouTube
- Google Business Profile
- Bluesky
- Mastodon
- Substack
Pricing plans
| Plan | Price | Social accounts | Users |
|---|---|---|---|
| Free | $0 | 3 | 1 |
| Essentials | $5/channel/month | 1 | 1 |
| Team | $10/channel/month | 1 | unlimited |
Yearly billing saves up to 17%. Prices in USD as Buffer lists them. Check the vendor's page before you buy.
Where Buffer is strong
- Good if you want a simple scheduler with a free plan for up to 3 channels
- Good if you only post to one or two channels, so per-channel pricing stays low
- Good if you also publish to Substack
Security and compliance
GDPRCCPA