vs

Hootsuite vs Later

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Feature

Hootsuite

From $99 /user/mo · billed yearly

Later

From $18.75 /mo · billed yearly

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.

Hootsuite: $99/user/month (billed yearly)

Later: $18.75/month (billed yearly)

Free plan

Hootsuite: No

Later: No

Yearly discount

Hootsuite: 20%

Later: 25%

Networks

Networks you can publish to

Hootsuite: 9 networks (advantage Hootsuite)

Later: 8 networks

LinkedIn

Hootsuite: Yes

Later: Yes

X

Hootsuite: Yes (advantage Hootsuite)

Later: No

Instagram

Hootsuite: Yes

Later: Yes

Facebook

Hootsuite: Yes

Later: Yes

Threads

Hootsuite: Yes

Later: Yes

TikTok

Hootsuite: Yes

Later: Yes

YouTube

Hootsuite: Yes

Later: Yes

Pinterest

Hootsuite: Yes

Later: Yes

Google Business Profile

Hootsuite: No

Later: No

Bluesky

Hootsuite: No

Later: No

Mastodon

Hootsuite: No

Later: No

Publishing

Content calendar

Hootsuite: Yes

Later: Yes

Posting queue

Hootsuite: Yes

Later: Yes

Bulk or CSV upload

Hootsuite: Yes

Later: Yes

Best time to post

Hootsuite: Yes

Later: Yes

Recurring posts

Hootsuite: Yes (advantage Hootsuite)

Later: No

Team & agency

Approval workflow

Hootsuite: Yes (advantage Hootsuite)

Later: No

Client approvals

Hootsuite: Yes (advantage Hootsuite)

Later: No

White-label

Hootsuite: Yes (advantage Hootsuite)

Later: No

Roles and permissions

Hootsuite: Yes

Later: Yes

Unified inbox

Hootsuite: Yes (advantage Hootsuite)

Later: No

Social listening

Hootsuite: Yes

Later: Yes

Prices in USD, checked October 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.