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SocialPilot vs Tailwind

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Last updated Reviewed by the Social9 teamPrices checked November 2026

SocialPilot vs Tailwind: which is better?

Choose SocialPilot for agencies on a budget that manage many clients; choose Tailwind for Pinterest-first marketers. SocialPilot starts at $20/month and has no free plan, while Tailwind starts at $11.99/month (billed yearly) and has a free plan. SocialPilot lists more networks (10 vs 3).

SocialPilot

From $20

Tailwind

From $11.99

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.
SocialPilot: $20/month
Tailwind: $11.99/month (billed yearly)
Free plan
SocialPilot: No
Tailwind: Yes (advantage Tailwind)
Yearly discount
SocialPilot: 15%
Tailwind: 40%

Networks

Networks you can publish to
SocialPilot: 10 networks (advantage SocialPilot)
Tailwind: 3 networks
LinkedIn
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
X
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Instagram
SocialPilot: Yes
Tailwind: Yes
Facebook
SocialPilot: Yes
Tailwind: Yes
Threads
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
TikTok
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
YouTube
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Pinterest
SocialPilot: Yes
Tailwind: Yes
Google Business Profile
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Bluesky
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Mastodon
SocialPilot: No
Tailwind: No

Publishing

Content calendar
SocialPilot: Yes
Tailwind: Yes
Posting queue
SocialPilot: Yes
Tailwind: Yes
Bulk or CSV upload
SocialPilot: Yes
Tailwind: Yes
Best time to post
SocialPilot: Yes
Tailwind: Yes
Recurring posts
SocialPilot: Yes
Tailwind: Yes

AI

AI writing
SocialPilot: Yes
Tailwind: Yes

Team & agency

Approval workflow
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Client approvals
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
White-label
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Roles and permissions
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Unified inbox
SocialPilot: Yes (advantage SocialPilot)
Tailwind: No
Social listening
SocialPilot: No
Tailwind: No

Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.

SocialPilot vs Tailwind: FAQ

Is SocialPilot cheaper than Tailwind?

By listed starting price, Tailwind is cheaper: $11.99/month (billed yearly), against $20/month for SocialPilot. Prices checked November 2026.

Do SocialPilot and Tailwind have a free plan?

Only Tailwind has a free plan; SocialPilot starts at $20/month.

Which supports more social networks, SocialPilot or Tailwind?

SocialPilot lists 10 networks, against 3 for Tailwind. Only SocialPilot lists LinkedIn, X, TikTok, Bluesky, Threads, YouTube and Google Business Profile.

Do SocialPilot and Tailwind have AI writing?

Yes, both list AI writing.

What is the difference between SocialPilot and Tailwind?

SocialPilot is built for agencies on a budget that manage many clients, with bulk scheduling, client management and white-label reports. Tailwind is built for Pinterest-first marketers, with Pinterest and Instagram scheduling, tailwind Create designs and SmartLoop for evergreen pins.

Read the full reviews

Also worth a look: Social9

AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.