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Hootsuite vs Zoho Social

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Last updated Reviewed by the Social9 teamPrices checked November 2026

Hootsuite vs Zoho Social: which is better?

Choose Hootsuite for large teams that need listening and benchmarking; choose Zoho Social for teams already working in Zoho CRM. Hootsuite starts at $99/user/month (billed yearly) and has no free plan, while Zoho Social starts at $10/brand/month (billed yearly) and has a free plan. Zoho Social lists more networks (14 vs 9).

Hootsuite

From $99

Zoho Social

From $10

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.
Hootsuite: $99/user/month (billed yearly)
Zoho Social: $10/brand/month (billed yearly)
Free plan
Hootsuite: No
Zoho Social: Yes (advantage Zoho Social)
Yearly discount
Hootsuite: Not listed
Zoho Social: 33%

Networks

Networks you can publish to
Hootsuite: 9 networks
Zoho Social: 14 networks (advantage Zoho Social)
LinkedIn
Hootsuite: Yes
Zoho Social: Yes
X
Hootsuite: Yes
Zoho Social: Yes
Instagram
Hootsuite: Yes
Zoho Social: Yes
Facebook
Hootsuite: Yes
Zoho Social: Yes
Threads
Hootsuite: Yes
Zoho Social: Yes
TikTok
Hootsuite: Yes
Zoho Social: Yes
YouTube
Hootsuite: Yes
Zoho Social: Yes
Pinterest
Hootsuite: Yes
Zoho Social: Yes
Google Business Profile
Hootsuite: No
Zoho Social: Yes (advantage Zoho Social)
Bluesky
Hootsuite: Yes
Zoho Social: Yes
Mastodon
Hootsuite: No
Zoho Social: Yes (advantage Zoho Social)

Publishing

Content calendar
Hootsuite: Yes
Zoho Social: Yes
Posting queue
Hootsuite: Yes
Zoho Social: Yes
Bulk or CSV upload
Hootsuite: Yes
Zoho Social: Yes
Best time to post
Hootsuite: Yes
Zoho Social: Yes
Recurring posts
Hootsuite: Yes
Zoho Social: Yes

AI

AI writing
Hootsuite: Not listed
Zoho Social: Yes

Team & agency

Approval workflow
Hootsuite: Yes
Zoho Social: Yes
Client approvals
Hootsuite: Yes
Zoho Social: Yes
White-label
Hootsuite: Yes (advantage Hootsuite)
Zoho Social: No
Roles and permissions
Hootsuite: Yes
Zoho Social: Yes
Unified inbox
Hootsuite: Yes
Zoho Social: Yes
Social listening
Hootsuite: Yes
Zoho Social: Yes

Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.

Hootsuite vs Zoho Social: FAQ

Is Hootsuite cheaper than Zoho Social?

Hootsuite starts at $99/user/month (billed yearly); Zoho Social starts at $10/brand/month (billed yearly). Hootsuite charges per user and Zoho Social charges per brand, so the total depends on how many of those you need. Prices checked November 2026.

Do Hootsuite and Zoho Social have a free plan?

Only Zoho Social has a free plan; Hootsuite starts at $99/user/month (billed yearly).

Which supports more social networks, Hootsuite or Zoho Social?

Zoho Social lists 14 networks, against 9 for Hootsuite. Only Zoho Social lists Mastodon, Google Business Profile, Snapchat, WhatsApp Business and Telegram.

Does Hootsuite or Zoho Social have AI writing?

Zoho Social lists AI writing among its features; Hootsuite does not list it in our data.

What is the difference between Hootsuite and Zoho Social?

Hootsuite is built for large teams that need listening and benchmarking, with social listening, social analytics and team collaboration. Zoho Social is built for teams already working in Zoho CRM, with social listening, CRM integration and AI Assistant (Zia).

Read the full reviews

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AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.

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