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Hootsuite vs Publer

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Last updated Reviewed by the Social9 teamPrices checked November 2026

Hootsuite vs Publer: which is better?

Choose Hootsuite for large teams that need listening and benchmarking; choose Publer for low per-account pricing and wide network coverage. Hootsuite starts at $99/user/month (billed yearly) and has no free plan, while Publer starts at $5/month (1 account) and has a free plan. Publer lists more networks (13 vs 9).

Hootsuite

From $99

Publer

From $5

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.
Hootsuite: $99/user/month (billed yearly)
Publer: $5/month (1 account)
Free plan
Hootsuite: No
Publer: Yes (advantage Publer)
Yearly discount
Hootsuite: Not listed
Publer: 20%

Networks

Networks you can publish to
Hootsuite: 9 networks
Publer: 13 networks (advantage Publer)
LinkedIn
Hootsuite: Yes
Publer: Yes
X
Hootsuite: Yes
Publer: Yes
Instagram
Hootsuite: Yes
Publer: Yes
Facebook
Hootsuite: Yes
Publer: Yes
Threads
Hootsuite: Yes
Publer: Yes
TikTok
Hootsuite: Yes
Publer: Yes
YouTube
Hootsuite: Yes
Publer: Yes
Pinterest
Hootsuite: Yes
Publer: Yes
Google Business Profile
Hootsuite: No
Publer: Yes (advantage Publer)
Bluesky
Hootsuite: Yes
Publer: Yes
Mastodon
Hootsuite: No
Publer: Yes (advantage Publer)

Publishing

Content calendar
Hootsuite: Yes
Publer: Yes
Posting queue
Hootsuite: Yes
Publer: Yes
Bulk or CSV upload
Hootsuite: Yes
Publer: Yes
Best time to post
Hootsuite: Yes
Publer: Yes
Recurring posts
Hootsuite: Yes
Publer: Yes

AI

AI writing
Hootsuite: Not listed
Publer: Yes

Team & agency

Approval workflow
Hootsuite: Yes
Publer: Yes
Client approvals
Hootsuite: Yes
Publer: Yes
White-label
Hootsuite: Yes (advantage Hootsuite)
Publer: No
Roles and permissions
Hootsuite: Yes
Publer: Yes
Unified inbox
Hootsuite: Yes (advantage Hootsuite)
Publer: No
Social listening
Hootsuite: Yes (advantage Hootsuite)
Publer: No

Prices in USD, checked November 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.

Hootsuite vs Publer: FAQ

Is Hootsuite cheaper than Publer?

Hootsuite starts at $99/user/month (billed yearly); Publer starts at $5/month (1 account). Hootsuite charges per user and Publer charges per account, so the total depends on how many of those you need. Prices checked November 2026.

Do Hootsuite and Publer have a free plan?

Only Publer has a free plan; Hootsuite starts at $99/user/month (billed yearly).

Which supports more social networks, Hootsuite or Publer?

Publer lists 13 networks, against 9 for Hootsuite. Only Publer lists Mastodon, Google Business Profile, Telegram and WordPress.

Does Hootsuite or Publer have AI writing?

Publer lists AI writing among its features; Hootsuite does not list it in our data.

What is the difference between Hootsuite and Publer?

Hootsuite is built for large teams that need listening and benchmarking, with social listening, social analytics and team collaboration. Publer is built for low per-account pricing and wide network coverage, with bulk upload (CSV), auto-reply to comments and link in bio.

Read the full reviews

Also worth a look: Social9

AI Autopilot that writes in your brand voice, all 11 networks, a free plan and paid plans from $12/month.