vs

Buffer vs Hootsuite

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Feature

Buffer

From $5 /channel/mo

Hootsuite

From $99 /user/mo · billed yearly

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.

Buffer: $5/channel/month

Hootsuite: $99/user/month (billed yearly)

Free plan

Buffer: Yes (advantage Buffer)

Hootsuite: No

Yearly discount

Buffer: 17%

Hootsuite: 20%

Networks

Networks you can publish to

Buffer: 12 networks (advantage Buffer)

Hootsuite: 9 networks

LinkedIn

Buffer: Yes

Hootsuite: Yes

X

Buffer: Yes

Hootsuite: Yes

Instagram

Buffer: Yes

Hootsuite: Yes

Facebook

Buffer: Yes

Hootsuite: Yes

Threads

Buffer: Yes

Hootsuite: Yes

TikTok

Buffer: Yes

Hootsuite: Yes

YouTube

Buffer: Yes

Hootsuite: Yes

Pinterest

Buffer: Yes

Hootsuite: Yes

Google Business Profile

Buffer: Yes (advantage Buffer)

Hootsuite: No

Bluesky

Buffer: Yes (advantage Buffer)

Hootsuite: No

Mastodon

Buffer: Yes (advantage Buffer)

Hootsuite: No

Publishing

Content calendar

Buffer: Yes

Hootsuite: Yes

Posting queue

Buffer: Yes

Hootsuite: Yes

Bulk or CSV upload

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

Best time to post

Buffer: Yes

Hootsuite: Yes

Recurring posts

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

AI

AI writing

Buffer: Yes

Hootsuite: Not listed

Team & agency

Approval workflow

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

Client approvals

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

White-label

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

Roles and permissions

Buffer: Yes

Hootsuite: Yes

Unified inbox

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

Social listening

Buffer: No

Hootsuite: Yes (advantage Hootsuite)

Prices in USD, checked October 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.