Penguin in the Room

Samantha Baines, a TV star and entrepreneur, started Penguin in the Room over fifteen years ago. She realized creative people needed help with social media, just like big companies. Today, our diverse team of "Penguins" — including queer, disabled, and Black voices — is here to help you shine. Samantha is still our Director, guiding us with her passion. If you're a comedian, actor, artist, writer, presenter, or any kind of creative, we're dedicated to helping you reach your full potential. We know the arts inside and out, with over fifteen years of experience across comedy, art, music, theatre, and film. We even have a social media award to prove it! Did you know 71% of people use social media recommendations to make buying decisions? We understand the unique marketing needs of the arts because we're creatives ourselves. We live and breathe the creative world and social media. Whether you want to free up your time, protect your mental health, or boost your career, we're here for you. Let Penguin in the Room take the stress out of your social media!