NinetyEight

We help brands connect with Gen Z. How? We talk directly to them! Our special Gen Z community, "The Koi Pond," gives us fast, real insights into what this generation thinks, feels, and wants. This means we can create marketing that truly speaks to them, whether it's for social media, creative campaigns, or working with influencers. Born out of a challenge during the pandemic, our agency was actually founded by Gen Zers themselves. We're known for our fresh, human-first approach and have even won awards like Small Agency of the Year. Brands like PepsiCo and Paul Frank trust us to bring empathy, cultural understanding, and great results to their marketing.