We're IBA Aamal Mubtakara Advertising, or "Initiative Business" in English. We're a team of media and marketing experts who help businesses like yours shine.
We make marketing easy and accessible. In Dubai, we're one of the only agencies that lets you pay with a credit card, not just cash or checks. We also offer a unique service: if you're on a tight budget, we can outsource some of your work to talented teams in the Philippines, saving you money without sacrificing quality. Plus, we're always exploring new ways to tell your story, like with cutting-edge 360° video production.
Our goal is simple: to be your go-to resource for all things marketing, whether it's traditional advertising or something completely new. We want to be the most trusted one-stop shop for marketing in the UAE and across the GCC.
We're a small but mighty team, bringing together the best creative minds from both the Middle East and Western countries. This unique blend of talent means we create amazing, effective campaigns for any business, no matter their background. We're efficient, skilled, and because we're lean, we're also affordable and easy to work with.