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Tailwind vs Hootsuite

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Feature

Tailwind

From $11.99 /mo · billed yearly

Hootsuite

From $99 /user/mo · billed yearly

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.

Tailwind: $11.99/month (billed yearly)

Hootsuite: $99/user/month (billed yearly)

Free plan

Tailwind: Yes (advantage Tailwind)

Hootsuite: No

Yearly discount

Tailwind: 40%

Hootsuite: 20%

Networks

Networks you can publish to

Tailwind: Not listed

Hootsuite: 9 networks

LinkedIn

Tailwind: Not listed

Hootsuite: Yes

X

Tailwind: Not listed

Hootsuite: Yes

Instagram

Tailwind: Not listed

Hootsuite: Yes

Facebook

Tailwind: Not listed

Hootsuite: Yes

Threads

Tailwind: Not listed

Hootsuite: Yes

TikTok

Tailwind: Not listed

Hootsuite: Yes

YouTube

Tailwind: Not listed

Hootsuite: Yes

Pinterest

Tailwind: Not listed

Hootsuite: Yes

Google Business Profile

Tailwind: Not listed

Hootsuite: No

Bluesky

Tailwind: Not listed

Hootsuite: No

Mastodon

Tailwind: Not listed

Hootsuite: No

Publishing

Content calendar

Tailwind: Yes

Hootsuite: Yes

Posting queue

Tailwind: Yes

Hootsuite: Yes

Bulk or CSV upload

Tailwind: Yes

Hootsuite: Yes

Best time to post

Tailwind: Yes

Hootsuite: Yes

Recurring posts

Tailwind: Yes

Hootsuite: Yes

AI

AI writing

Tailwind: Yes

Hootsuite: Not listed

Team & agency

Approval workflow

Tailwind: No

Hootsuite: Yes (advantage Hootsuite)

Client approvals

Tailwind: No

Hootsuite: Yes (advantage Hootsuite)

White-label

Tailwind: No

Hootsuite: Yes (advantage Hootsuite)

Roles and permissions

Tailwind: No

Hootsuite: Yes (advantage Hootsuite)

Unified inbox

Tailwind: No

Hootsuite: Yes (advantage Hootsuite)

Social listening

Tailwind: No

Hootsuite: Yes (advantage Hootsuite)

Prices in USD, checked October 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.