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Sprout Social vs Hootsuite

Pricing, networks, publishing, AI and team features side by side. A green highlight marks a row where one tool has a feature the other doesn't.

Feature

Sprout Social

From $79 /seat/mo · billed yearly

Hootsuite

From $99 /user/mo · billed yearly

Pricing

Starting priceAs each vendor lists it: some charge per user or per channel.

Sprout Social: $79/seat/month (billed yearly)

Hootsuite: $99/user/month (billed yearly)

Free plan

Sprout Social: No

Hootsuite: No

Yearly discount

Sprout Social: 10%

Hootsuite: 20%

Networks

Networks you can publish to

Sprout Social: 11 networks (advantage Sprout Social)

Hootsuite: 9 networks

LinkedIn

Sprout Social: Yes

Hootsuite: Yes

X

Sprout Social: Yes

Hootsuite: Yes

Instagram

Sprout Social: Yes

Hootsuite: Yes

Facebook

Sprout Social: Yes

Hootsuite: Yes

Threads

Sprout Social: Yes

Hootsuite: Yes

TikTok

Sprout Social: Yes

Hootsuite: Yes

YouTube

Sprout Social: Yes

Hootsuite: Yes

Pinterest

Sprout Social: Yes

Hootsuite: Yes

Google Business Profile

Sprout Social: No

Hootsuite: No

Bluesky

Sprout Social: Yes (advantage Sprout Social)

Hootsuite: No

Mastodon

Sprout Social: No

Hootsuite: No

Publishing

Content calendar

Sprout Social: Yes

Hootsuite: Yes

Posting queue

Sprout Social: Yes

Hootsuite: Yes

Bulk or CSV upload

Sprout Social: Yes

Hootsuite: Yes

Best time to post

Sprout Social: Yes

Hootsuite: Yes

Recurring posts

Sprout Social: Yes

Hootsuite: Yes

AI

AI writing

Sprout Social: Yes

Hootsuite: Not listed

Team & agency

Approval workflow

Sprout Social: Yes

Hootsuite: Yes

Client approvals

Sprout Social: Yes

Hootsuite: Yes

White-label

Sprout Social: No

Hootsuite: Yes (advantage Hootsuite)

Roles and permissions

Sprout Social: Yes

Hootsuite: Yes

Unified inbox

Sprout Social: Yes

Hootsuite: Yes

Social listening

Sprout Social: Yes

Hootsuite: Yes

Prices in USD, checked October 2026 on each vendor's own site. "Not listed" means our data doesn't cover it, not that the tool lacks it. Plans change, so check the vendor's page before you buy.