Influ2✓
Influ2 is a contact-level advertising platform that enables B2B marketers to reach named buyers at every stage of the buying journey, ensuring that sales revenue follows focus.
About Influ2
About
Influ2 offers a revolutionary approach to advertising by aligning ads with the way B2B deals are won. Salespeople are 2x more likely to convert B2B buyers who engage with Influ2 ads. This platform allows you to reach named buyers across multiple platforms, including LinkedIn, Instagram, Facebook, Google, Bing, Taboola, and Amazon. Sync contacts and fields directly from your CRM to show ads to the same individuals your sales team is targeting. Justin Lopez, ABM Marketing Manager at Bonterra, states, 'To have this level of sophistication in targeting capabilities makes the world of a difference in our approach to outbounding.' Influ2 also maps ads to the buying journey, serving tailored messages based on each prospect's stage in the decision-making process. Adam Woozeer, ABM & Digital Marketing Director at Quantexa, notes, 'Having the ability to tailor messaging depending on stages saves both time and $$$.'
Key Features
Pros & Cons
Pros
- ✓Precise B2B targeting
- ✓Decision-maker focus
- ✓Personalized approach
- ✓Good lead generation
- ✓Account insights
Cons
- •Ad delivery issues
- •Integration challenges
- •Learning curve
- •Reporting limitations
- •Custom pricing only
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