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AdRoll

AdRoll is a programmatic advertising platform designed for brands and agencies to maximize advertising performance while minimizing complexity. With easy-to-use multi-channel retargeting and prospecting, AdRoll simplifies digital ad campaigns without sacrificing effectiveness.

Minimum $10/day budget, $5/day spend; Starting from $1/month

About AdRoll

About

AdRoll's programmatic ads platform delivers a straightforward approach to digital advertising. Great digital ad campaigns don't have to be complicated. Save time and hassle without sacrificing performance. Tap into refreshingly straightforward programmatic advertising. Trusted by businesses across ecommerce, finance, non-profits, and more, AdRoll helps you reach the right person, with the right message, at the right time. Powered by advanced AI and machine learning, the AdRoll platform optimizes your entire marketing strategy with insights from all of your campaigns, across every channel.

Key Features

Boost brand awareness with display, native, video, and social advertising.
Increase site visitors using advanced ad targeting that reaches custom audience segments.
Drive conversions with tailored ads that attract and retain customers.

Pros & Cons

Pros

  • Specializes in retargeting to recover lost sales
  • Leverages machine learning for ad analyses
  • Multi-channel reach
  • Dynamic CPM pricing allows flexibility
  • Strong cross-platform capabilities
  • Easy campaign setup and management

Cons

  • Minimum daily spend requirements
  • Pricing can vary significantly
  • Limited organic social media management features
  • Focuses primarily on paid advertising
  • Requires technical setup for optimal performance