When is the best time to post on Twitter? The ultimate guide (With Facts & Stats )
If you’re creating content for social media at scale, you know that a key challenge is promote your post..Every marketer have these questions in mind -
When is the best time to post on social media? or When is the best time to post on Twitter?
No one exactly knows how these social media algorithm works as they updating algorithm time by time. Several studies happened on this topic. We are consolidating the most useful and important studies on this topic.
A Hootsuite study looked into the best times to post on Twitter from two different perspectives:
1- business-to-consumer, and
2- business-to-business.
The latter, business-to-business, had the best results from tweets posted on Monday or Thursday, between 11am to 1pm, though a generalized 9am-4pm time frame was recommended.
For business-to-consumer accounts, tweets were more successful when they were shared on Monday, Tuesday, or Wednesday, at between 12pm-1pm.
Twitter is a dominant social media platform with over 300 million active monthly users who tweet out a crazy five-hundred billion tweets per day!, which means that you’ll need to post more frequently in order to yield results than you would on other social platforms, such as Facebook and Instagram.
The average lifespan of a tweet is only about 18 minutes, though that can be lengthened with comments, replies to comments, and tweet threads.
In comparison, Facebook post's lifespan is around 6 hours, Instagram posting have a lifespan of around 48 hours, and Pinterest Pins have a lifespan of about 4 months. We will discuss about these topics more in another blog.
According to sproutsocial, they worked with their data science team to pull information based on Sprout Social’s own customer base (20,000+ customers’) to understand the content which was most and least frequently engaged with, broken out by platform and industry.
They have looked into the detail from different prospective.
Best time for Twitter Global Engagement
- Best times: Wednesday and Friday at 9 a.m.
- Best days: Wednesday and Friday
- Worst day: Saturday
Best times to post on Twitter for consumer goods
- Best times: Sunday at 11 a.m.
- Best day: Sunday
- Worst day: Monday
Best times to post on Twitter for media
- Best times: Wednesday at 9 a.m. and Thursday at 9 a.m. and 8 p.m.
- Best day: Thursday and Friday
- Worst day: Saturday
Best times to post on Twitter for education
- Best times: Saturday, 5–6 p.m.
- Best day: Saturday
- Worst day: Sunday
Best times to post on Twitter for nonprofit
- Best times: Wednesday at 7 a.m.
- Best day: Wednesday
- Worst day:** Saturday**
Best times to post on Twitter for tech
- Best times: Tuesday at 9 a.m.
- Best days: Tuesday and Wednesday
- Worst day: Sunday
Best times to post on Twitter for healthcare
- Best times: Wednesday from 8 a.m.–2 p.m.
- Best day: Wednesday
- Worst day: Sunday
Best times to post on Twitter for finance
- Best times: **Tuesday from 1–5 a.m. and **Sunday at 2 p.m.
- Best day: Tuesday
- Worst day: Saturday
Best times to post on Twitter for recreation
- Best times: Friday at 9 a.m.
- Best day: Friday
- Worst day:** Saturday and Sunday**
Advice for the users: Be involved.
Twitter is more of a conversational social platform than the rest. One tweet can easily gain traction over the course of the day, with more and more people commenting/retweeting/liking it.
We’ve personally had great success with tweets shared first thing in the morning, around 8am-9am (GMT, but it doesn’t matter in this case).
Tweets get an initial burst of interest from people on their way to work, and then my replies to comments ‘re-awaken’ the thread around lunchtime, and then there can be a flurry of activity that evening and even right into the next day or two.
Each little ‘burst’ of interaction gives the conversation a chance to be seen by more people; people that wouldn’t have otherwise seen it.
I highly recommend you experiment with posting times. We have got good interaction on the post on Friday night tweet. You acn also try and check if this will work for you or not!
Photo by Morning Brew on Unsplash