Best Pinterest Marketing Tools for Businesses and Marketers

The best Pinterest marketing tools for most businesses are Pinterest's own free tools (business account, Pinterest Analytics, Pinterest Trends and the native scheduler), a design tool for vertical Pins such as Canva, and a scheduler once you post regularly. E-commerce brands should add the Pinterest Tag and a catalog integration so products appear as shoppable Pins.

Pinterest is worth the effort. It reported 661 million monthly active users for the quarter ended September 30, 2026, and people use it to plan: recipes, renovations, outfits, trips and purchases. That makes it closer to a visual search engine than a social feed, and the right tools help you show up when people search.

How to choose Pinterest tools

Before you add software, decide what you need help with. Most Pinterest work falls into five jobs:

1. Research: finding what people search for and when.
2. Design: making vertical Pins that stand out in the feed.
3. Publishing: posting fresh Pins consistently to the right boards.
4. Measurement: seeing which Pins drive saves, clicks and sales.
5. Selling: turning products into shoppable Pins and tracking conversions.

A solo creator might need only free tools for all five. A brand or agency managing several accounts will usually pay for publishing and reporting.

Best Pinterest marketing tools at a glance

Third-party prices change often, so check each vendor's pricing page before you commit.

Free tools from Pinterest

Pinterest business account and Analytics

Everything starts with a free business account (or converting your personal account). It unlocks Pinterest Analytics, which shows impressions, engagements, saves, Pin clicks and outbound clicks for each Pin and for your account overall. You can filter by content type, device and date range, and see audience insights such as interests and locations.

How to use it: once a month, sort your Pins by saves and outbound clicks over the last 90 days. The top ten tell you which topics, formats and designs to make more of.

Pinterest Trends

Pinterest Trends shows how often people search for a term over time, by country. It's the most useful free research tool for Pinterest because interest is highly seasonal and people start planning early. Searches for holiday, wedding or back-to-school ideas build well before the event.

How to use it: look up your main topics, note when each one starts rising, and publish relevant Pins a few weeks before that point. Pinterest also publishes an annual Pinterest Predicts report on emerging trends, which is useful for planning the year.

Native Pin scheduler

When you create a Pin on desktop, you can choose to publish it later instead of right away. For one account publishing a handful of Pins a week, that's often enough.

Pinterest search bar

Don't overlook the search bar itself. Type a topic and Pinterest suggests related searches and shows guided search terms above the results. These are free keyword ideas taken straight from what people type.

Design tools for Pins

Canva

Canva has a large library of Pinterest Pin templates sized for the platform's vertical format. Pinterest recommends a 2:3 ratio, such as 1000 x 1500 pixels, for standard Pins. Canva's brand kit features (on paid plans) help keep fonts and colors consistent when several people design Pins.

Tips for better Pin design:

• Use one clear image and a short, large text overlay that says what the Pin is about.
• Make several Pin designs for the same article or product. Fresh images are one of the main ways to reach new people on Pinterest.
• Keep the logo small and consistent rather than dominant.

For exact sizes across every network, see our social media image and video sizes guide.

Other design options

Adobe Express and the design tools built into many schedulers work in the same way. AI image generators can help with backgrounds and concept art, but check that product images stay accurate: a Pin that doesn't match the product leads to disappointed clicks.

Scheduling and publishing tools

Consistency matters on Pinterest. Publishing fresh Pins regularly generally works better than uploading fifty in one afternoon and then going quiet for a month. A scheduler makes that steady pace realistic.

Tailwind

Tailwind is built specifically for Pinterest (with Instagram and Facebook support). It's known for suggesting posting times based on when your audience engages, creating multiple Pin designs from one image, and its Communities feature for sharing content with others in your niche. It suits creators and bloggers for whom Pinterest is a main traffic source.

Social9

Social9 publishes Pins with an image to the board you choose, alongside Facebook, Instagram, Threads, LinkedIn, X, TikTok, YouTube, Google Business Profile, Bluesky and Mastodon. It suits teams that want Pinterest in the same calendar as everything else. The AI Autopilot can draft Pin titles and descriptions in your brand voice from a link or a short description and wait for your approval before posting. Pinterest is included on paid plans, starting with the Individual plan at $12 a month (see pricing). If you sell online, our guide to AI-generated Pins for e-commerce walks through a full workflow.

Buffer, Later and Hootsuite

These multi-network schedulers all support Pinterest. They make sense if you already use one for your other networks and Pinterest is a secondary channel.

E-commerce tools

Pinterest Tag and conversions

The Pinterest Tag is a snippet of code on your website (Pinterest also offers a server-side Conversions API) that records actions such as page visits, add-to-cart and checkout from people who came from Pinterest. You need it to measure sales from organic Pins and ads, and to build retargeting audiences.

Catalogs and shopping integrations

Uploading a product catalog turns your products into product Pins that show price and availability. Shopify, WooCommerce and other platforms have official Pinterest integrations that sync your catalog automatically, so prices and stock stay accurate.

Measuring results

Pinterest Analytics shows what happens on Pinterest. To see what happens afterwards, add UTM parameters to your Pin links (for example utm_source=pinterest&utm_medium=social&utm_campaign=spring-recipes) and watch the traffic in Google Analytics. Track three things monthly:

• Outbound clicks by Pin and by board
• Saves, which signal that people plan to come back
• Conversions from Pinterest traffic: sign-ups, sales or leads

Pinterest results build slowly. A Pin can keep bringing traffic for months, so judge performance over a quarter, not a week.

A simple weekly Pinterest workflow

1. Monday (20 minutes): check Pinterest Trends and your top Pins from last month. Pick this week's topics.
2. Tuesday (1 hour): design two or three Pin variations for each new article or product in Canva.
3. Wednesday (30 minutes): write keyword-rich titles and descriptions, choose boards and schedule the week's Pins.
4. Friday (15 minutes): look at early saves and clicks and note what to repeat.

With a scheduler that also writes the descriptions, steps 3 and 4 shrink to a quick review.

Which tools should you start with?

• Just starting out: business account, Analytics, Trends, native scheduler and Canva's free plan.
• Blogger or creator relying on Pinterest traffic: add Tailwind or another dedicated scheduler.
• Brand on several networks: use a multi-network scheduler such as Social9 so Pinterest sits in the same calendar and approval flow as everything else.
• Online store: add the Pinterest Tag and a catalog integration first; they directly affect revenue tracking.

Pick tools for the job you're doing right now, and add more only when a task starts eating your week.