Google Analytics 4✓
Connects social media campaigns to actual revenue. Tracks which posts, platforms, and ads drive conversions. Requires proper setup (UTM tagging, enhanced e-commerce tracking). Collects website traffic data. Measures traffic from each social media platform to your website. Tracks e-commerce transactions. Calculates the value of each social channel. Advanced audience insights. Cross-platform tracking. Machine learning insights. Predictive analytics
About Google Analytics 4
About
Connects social media campaigns to actual revenue. Tracks which posts, platforms, and ads drive conversions. Requires proper setup (UTM tagging, enhanced e-commerce tracking). Collects website traffic data. Measures traffic from each social media platform to your website. Tracks e-commerce transactions. Calculates the value of each social channel. Advanced audience insights. Cross-platform tracking. Machine learning insights. Predictive analytics
Pros & Cons
Pros
- ✓Enables accurate revenue insights from social media efforts
- ✓Powerful tool for detailed website traffic insights
- ✓Free to use
- ✓Industry standard for web analytics
- ✓Integrates with other Google tools
- ✓Advanced reporting capabilities
Cons
- •Requires proper setup for accurate insights
- •Steep learning curve
- •Privacy restrictions may limit data
- •Complex interface for beginners
- •Requires technical knowledge for advanced features
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