REPLUG

Verified

Oranienburger Str. 23 , Berlin , Germany

About

REPLUG is an app marketing agency in Berlin. We help companies, big or small, grow their mobile apps. Think of us as your app's growth partners – we help you launch, expand, and fine-tune your app's success using clear, data-backed strategies. Here's how we help your app thrive: * **Growing Your App:** We help you go from an idea to a successful app, audit your current growth, support your launch, and make sure your subscriptions and onboarding are top-notch. * **Getting Noticed in App Stores:** We make sure your app ranks high in app stores so more people find it naturally. This includes A/B testing and optimizing your screenshots. * **Smart Advertising:** We manage your paid ad campaigns across platforms like Meta, Google, TikTok, and more, making sure your spending is transparent and effective. We also create ads that get results. * **Reaching New Audiences:** We help you tap into a massive network of over 1.5 billion devices in 80+ countries, bringing in high-quality users with a risk-free approach. * **Tech for Growth:** We set up your marketing tech, ensure your tracking works perfectly, and help you navigate things like iOS 14 and SKAN. * **Creative Ads:** Our team designs eye-catching 2D and 3D ads and writes compelling ad copy that gets people to act. We're proud to be recognized globally for our work, including being named a Top Global App Marketing Agency by Clutch in 2024 and a Top Mobile Marketing Agency by Business of Apps for several years. We've also won awards for our campaigns. We've helped big brands like Intesa Sanpaolo, Bolt, McDonald's, and many others achieve their app growth goals.

Services

Digital Marketing
PPC
Social Media Marketing
Advertising
Direct Marketing
CRO
Graphic Design
Creative Services
Digital Strategy
Digital Services

Areas of Expertise

Adtech
B2C
Experiential Marketing
Promotional Marketing
Speakers & Workshops
Online Audio Mastering
Brand Messaging
Brand Strategy
Product Marketing
Creative Strategy
App Marketing
Digital Advertising
Growth Marketing
Marketing Analytics
Marketing Consulting
Martech
Performance Marketing
Advertising
Direct Mail
Outsourced Direct Marketing
Visual Communication
Media Planning
Out of Home
Radio
Android
Application Modernization
B2B Apps
B2C Apps
Cross-Platform
Games
Social Network Apps
iPhone
Bing
Google Ads
YouTube
Digital Design
SEO Consulting
Facebook
Influencers
Instagram
LinkedIn
Snapchat
Social Media Consulting
TikTok
Twitter
2D Animation
3D Animation
Branded Video
Motion Graphics
Social Media Videos
Mobile First
Web App

Industries Served

Gaming
Wellness & Fitness
Delivery & Takeaway
eCommerce
Education
Entertainment
Fintech
Music
Transportation & Logistics

Client Types

Startups
Small Businesses
Medium Businesses
Enterprise / Corporate

Reviews & Ratings

5.0

Based on 7 reviews

Concetta Urgese

Marketing Manager at Nui Care GmbH

13 April, 2024

We were satisfied with the work delivered by Replug and were able to establish a strong business relationship with them.

Project: Conversion Optimization for Family Care Support Company • Advertising

Manuel Mainetti

Cmo at PhotoSì

3 April, 2024

With over 5 million users all over Europe, PhotoSì is the number 1 mobile app in Italy for printing photos, photobooks, and other photographic products, and one of the top choices among users in other European countries. Like many market leaders, we faced a well-known challenge when thinking to scale effectively beyond the duopoly, Google and Facebook. Looking for ways to reinforce even further our branding in Italy and strengthen our positioning in Europe, we approached REPLUG with precise challenges:1. What acquisition channels should they use to reach their existing audience beyond what the duopoly offered?2. How could we keep the cost of acquisitions under control without eroding the bottom line?3. How long would it take for us to effectively scale those new channels?4. Was there a hidden opportunity in promoting our services to a whole new target audience?After conducting an audit of our current activities, REPLUG presented us with solutions that focused on:CONTENT INFLUENCERS STRATEGY: Identifying TikTok as a potential game-changer, REPLUG's marketing team curated a list of content creators to generate user-generated content. This content was then promoted both from PhotoSì and the influencers' accounts (Spark Ads)CREATIVES & COMMUNICATION A/B TESTING: Their Paid Performance Marketing team created and tested various video content formats iteratively. These tests included combinations of voice-overs, text, CTAs, and music, all aimed at optimizing the Cost-per-Acquisition.SCALING BUDGET WITHOUT INCREASING THE CPA: REPLUG's approach to paid performance marketing involved continuous refinement of targeting, audiences, creative assets, and content. This allowed us to scale the budget spent to six figures a month on TikTok while maintaining a consistent CPA.The final results were amazing:53.9% DECREASE IN CPA1170% INCREASE IN ROI363% INCREASE IN REACHThanks REPLUG :)

Project: PhotoSì growth on Tik Tok • App Marketing

Walter Proietti Spila

Head of Monetization at RedBit Games

27 March, 2024

REPLUG has run Facebook ad campaigns for a gaming company. They've also developed existing and crafted new creatives, reidentified the target audience, and expanded the client's tools for customer acquisition. Thanks to REPLUG, the client has achieved considerable economic results, maintaining the desired ROAS levels and increasing the average spending of players. REPLUG is timely and determined, offers practical solutions for issues, and keeps the client in the loop throughout the engagement.

Project: PPC Campaign • PPC

Nhung Nguyễn

Head of Growth Marketing at Fonos Corporation

18 March, 2024

REPLUG has helped a digital content and audiobooks mobile app develop a long-term app marketing strategy, focusing on testing specific channels to identify new opportunities and reduce cost per acquisition. Thanks to REPLUG's 360-degree data-driven app marketing approach, the client has consistently identified new opportunities, reduced the cost per acquisition, and increased their media spend. REPLUG has proactively tracked key metrics and created new valuable solutions to keep achieving results.

Project: App Marketing Services • App Marketing

Francesco Magro

CEO at Winelivery

12 March, 2024

REPLUG provides software development services to an alcohol delivery company. The team reviewed the client's processes and helped with automation implementation in the client's CRM. The engagement has met the needs and requirements of the internal team. REPLUG collaborates effectively with the client, handling the responsibility of managing the project. The team consistently provides quality results and works to achieve their client's goals.

Project: Software Development Services • Software Development

Bobby Taslimi

Media Buyer and Strategist at Marketing Consulting Company

4 March, 2024

REPLUG provided digital marketing services for a marketing consulting company. The team was responsible for the client's TikTok advertising campaigns; they researched the target audience and produced content. REPLUG’s efforts significantly boosted the brand's presence on TikTok, driving tangible business growth. The team proactively monitored performance and managed the project seamlessly. They listened to feedback and stood out for their expertise and dedication to delivering commendable results.

Project: TikTok Advertising Campaign • TikTok

Phillip Schacht

Head of Digital Marketing at AppConceptionONE

27 February, 2024

REPLUG provided digital marketing services for a dating app. They built a creative strategy and a campaign plan to improve the client's mobile end user acquisition. REPLUG scaled the client's user base from zero to 20,000 in a short period of time. The total female CPA was reduced by 62%, and the general CPA decreased by 50%. The client also saw a 213% increase in their registration rate. They communicated via Slack and managed the project via Trello.

Project: Digital Marketing Services • Digital Marketing

Portfolio

Halbestunde: MEASURE ACCURATELY iOS 14+ CAMPAIGNS

Winelivery: IMPROVE SUCCESS METRICS WITH CRM STRATEGY

ODXClub: SCALING USER ACQUISITION WITH A HOLISTIC APPROACH

Fonos: DOMINATE THE VIETNAMESE MARKET

Ride-Hailing App: DYNAMIC OPTIMIZATION WITH OEM MARKETING

Jelly Juice - redBit games: SCALING GLOBALLY WITH UA

Jaxon: SCALE ORGANIC VISIBILITY IN UK & GERMANY

Logo Maker Shop: SUCCESSFUL APP LAUNCH THROUGH ASO & PAID UA

4BOOKS: BOOST ORGANIC VISIBILITY THROUGH ASO

InvoiceASAP: INCREASE VISIBILITY & CONVERSION WITH AN ASO STRATEGY

BILD News: SCALE ORGANIC VISIBILITY IN GERMANY WITH ASO

Wetaxi: IMPROVE ORGANIC APP DISCOVERABILTY

Walk & Earn App: SCALE EFFICIENTLY IN A NEW MARKET

PhotoSÌ: EXPAND ABROAD

Our Team

one of the co-founders of REPLUG

Lorenzo is one of the co-founders of REPLUG, an award-winning full-service marketing agency that specializes in promoting mobile apps.With over a decade of experience in mobile marketing and app growth, Lorenzo is passionate about helping companies achieve success in the mobile app space.

an entrepreneur

Luca is an entrepreneur, sales leader, and co-founder of REPLUG - App Marketing Experts. With over a decade of experience in digital and mobile advertising, Luca leads a team that's as invested in your app's success as you are.

Jovana Stankovic

With 5 years of experience in B2C and B2B marketing, SEO, and app marketing, Jovana leads marketing efforts at REPLUG. She has successfully managed projects for major companies, demonstrating strong leadership and a strategic approach to driving growth and delivering measurable results.

Denis Otrjachnin

Spezializing in setting up and managing performance advertising campaigns on social media platforms like Facebook, Instagram, Google Ads, TikTok and Apple Search Ads. Expertise in Mobile Measurement Partners tools such as Adjust, Singular and Appsflyer ensures accurate tracking and attribution.

Nikoloz Khatiashvili

With 5+ years of experience as an ASO specialist across diverse app and game categories, equipped with a deep understanding of ASO best practices, a strong analytical mindset, and a proven ability to drive organic growth and visibility for mobile applications and games.

Tuğçe Bağçivan

With over 4 years of experience in mobile user acquisition and performance marketing, Tuğçe drives app growth strategies at REPLUG. She has successfully managed campaigns for leading brands like Getir and Roamless, combining data-driven insights with creative optimization to achieve high ROAS.

Our Clients

Moncler

PhotoSi

Upday

Peek & Cloppenburg

Axel Springer

Bolt

Reface

Jelly Juice - Match 3

Winelivery

C&A

Intesa Sanpaolo

Libertex

Careem

Mediaset

Autodoc

Awards & Recognition

Press & Media

REPLUG Unveils Playbook to Mastering Mobile Paid User Acquisition

Source: DesignRush
REPLUG Unveils Playbook to Mastering Mobile Paid User Acquisition

Source: DesignRush
REPLUG Drives 33% More Downloads and 129% Higher Conversions for InvoiceASAP

Source: DesignRush
REPLUG Drives 33% More Downloads and 129% Higher Conversions for InvoiceASAP

Source: DesignRush

Digital Marketing Specializations

Adtech
B2C
Experiential Marketing
Promotional Marketing
Speakers & Workshops
Online Audio Mastering
Brand Messaging
Brand Strategy
Product Marketing
Creative Strategy
App Marketing
Digital Advertising
Growth Marketing
Marketing Analytics
Marketing Consulting
Martech
Performance Marketing
Advertising
Direct Mail
Outsourced Direct Marketing
Visual Communication
Media Planning
Out of Home
Radio
Android
Application Modernization
B2B Apps
B2C Apps
Cross-Platform
Games
Social Network Apps
iPhone
Bing
Google Ads
YouTube
Digital Design
SEO Consulting
Facebook
Influencers
Instagram
LinkedIn
Snapchat
Social Media Consulting
TikTok
Twitter
2D Animation
3D Animation
Branded Video
Motion Graphics
Social Media Videos
Mobile First
Web App

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