About
We're a digital marketing agency that helps businesses like yours grow. Since 2012, we've brought together top creative and digital experts in New York and New Orleans. Our team of designers and strategists create digital campaigns that get real results. We use data to make sure your marketing budget works as hard as possible. By combining our research and expertise with your business insights, we create marketing that truly lasts. Whether you're new or established, we can help your business reach new heights. We believe in clear communication and keep you updated every step of the way with detailed reports and regular check-ins. Your satisfaction and a strong partnership are key to building successful marketing campaigns.
Services
- WordPress Website Design
- Web Design
- Web Development
- Social Media Marketing
- Digital Marketing
- Digital Services
- Design Services
- Media Buying
- SEO
- PPC
Areas of Expertise
- Google App Engine
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Strategy
- Naming
- WordPress
- Node.js
- Python
- B2B
- B2B Lead Generation
- Construction Marketing
- Content Creation
- Copywriting
- Digital Advertising
- Integrated Marketing
- Marketing Strategy
- Illustration
- Logo Animation
- Visual Communication
- Webflow
- Media Planning
- B2B Apps
- Airtable
- Amazon
- B2B PPC
- Bing
- Google Ads
- Google Shopping
- Remarketing
- YouTube
- Digital Design
- B2B SEO
- Construction SEO
- Link Building
- Local Optimization
- On-Page Optimization
- Technical SEO
- Video SEO
- Squarespace
- Weebly
- Wix Web Design
- B2B Social Media Marketing
- Influencers
- Snapchat
- TikTok
- Dashboard Design
- Interactive Design
- UX Strategy
- Usability Testing
- User Research
- Responsive
- Website Redesign
- Shopify
- WooCommerce
Industries Served
- Hospitality
- eCommerce
- Finance
- Health Care
- Construction
- Electronics
- Corporate Services
- Manufacturing
- Software & IT Services
- Automotive
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Reviews & Ratings
Nick Payne
Director, Client Strategy at Headline Studio
3 March, 2022
As a content focused marketing studio, our resources are centered on creating successful content for our clients. With a small digital team, we knew we needed outside expertise to help us get the website done right and on time. The team at Online Optimism got to work on day one and we couldn’t be happier. Our site went from a one-page mess to a multi-page centerpiece. 10/10.
Project: Bringing Headline Studio’s Website to New Heights • WordPress Development
Emilia Aguinaga
Operations Manager at Raphael Village
23 February, 2022
Online Optimism worked with us to completely overhaul our website and marketing materials. This was no small feat considering that our organization oversees three distinct programs and also has a presence of its own. We started with three separate websites, and marketing materials that changed fairly regularly and were not always cohesive. OO helped us unify our brand while still honoring each program’s distinct features and focus.
Project: An Expansive Website & Collateral Set for Raphael Village • WordPress Development
Twyla Mount
Catering Chef at Dragonfly Cafe
10 February, 2022
Online Optimism really helped us to build something great and something sustainable out of just an idea that we had. They were so helpful throughout this process in making sure that we could have our input in and have what we needed and they used their expertise to build something that we all love.
Project: Collateral & Website for Dragonfly Cafe • WordPress Development
Marc Florman
Principal at Florman Tannen
4 February, 2022
We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with.
Project: An Elevated Rebrand for Florman Tannen's High Quality Services • WordPress Development
Candy Tai
Digital Communications Strategist at Doctors for America
1 February, 2022
Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us.
Project: Enabling Action & Engagement on Doctors for America's Redesigned Website • WordPress Development
Terra Washington
Director of Marketing & Communications at Decide DeKalb
13 January, 2022
If I were telling someone about Online Optimism, I think that they're proficient in their communication but also in their ideation. Not only did they listen, but they understood exactly what we needed even when sometimes, we didn't understand what we needed. They have a way of getting through to the core of what you want to do and how it will translate digitally!
Project: Website Development • Website Development
Ashley Benjamin
Operations Coordinator & Office Manager at Technology Policy Institute
10 January, 2022
They went above and beyond and have met all of our needs. Their team was attentive and quick to respond to any questions. They were prepared during meetings and quickly sent follow-ups, and did not hesitate to communicate any challenges they were facing. Working with them felt very collaborative and straightforward. We were very happy to have direct communication with the team members that worked on our project and never had to go through an account manager or someone unfamiliar with our project
Project: Policy Research & Development - Website Redesign • Website Development
Derek Herbert
Vice President at Canal HR
5 January, 2022
Online Optimism found that our previous vendor only did Google Ads and didn’t work on our SEO performance. Online Optimism then started implementing improvements to the entire website. They hosted our site and added new content on all its pages. We meet every two weeks to keep tweaking our platform. Additionally, they’ve taken over our PPC campaigns. I looked around for companies doing SEO. Whenever I mentioned Online Optimism, I always heard positive responses!
Project: SEO & PPC for HR SEO & PPC for HR Company • SEO
Jennifer LaNasa
President at LaNasa Realty
15 December, 2021
LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans.
Project: WordPress Development • WordPress Development
Portfolio
Redesigning Elysian Events Catering's SEO-Optimized Website
An Online Shop, On-Site Event Registrations and ore for Nolavore
Bringing Stratus Firm to New Heights
A Website for the Good Life at BonVi
Case Study: A Digital refresh for Decide DeKalb
Case Study: A Nod to the Past on Adamick Architecture's Website
Credential Engine Website Redesign
Case Study: Turning Non-Profit Data Reports into Consumer Friendly Social Media Content
A Fresh Look and Streamlined Process for Jefferson Parish Finance Authority
Transforming Health Inequity Data into A Powerful Online Resource
Increasing Awareness Through Social Media Animation
Case Study: Using Animation To Share Vital Health Information
Case Study: Optimizing Social Media Content For Crescent City Schools
Case Study: Optimizing eCommerce With Facebook Advertising
Case Study: Building Buzz for Goodbee Plumbing and Drains
Case Study: Establishing Brand Identity for a Tech Consulting Firm on Linkedin
Increasing Revenues & ROI with Google Ads for ORACLE Lighting
Lowering Cost of Lead Gen for Cardinal Expo
Optimizing TNOLA Languages' Campaigns For Lead Gen in a Niche Market
Curating Complex Content Needs with Creative Pieces for Sentient Digital, Inc.
Case Study: Pivoting in Pandemic
Case Study: An Elevated Rebrand For Florman Tannen’s High Quality Services
Case Study:Increasing Awareness And Tickets Sales On Social Media
Our Team
day keeping his employees happy
As CEO of Online Optimism, Flynn Zaiger spends his day keeping his employees happy, his clients happier, and the office pups happiest. In addition to running Online Optimism, Flynn is actively involved in the community.
responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for
As New Orleans Managing Director, Sam is responsible for ensuring that our team is working toward our shared vision: to be the marketing agency that organizations in and around New Orleans want to work with and people aspire to work for.
Meara McNitt
As Social Media Director, Meara leads the development of content and social media advertising across social media platforms for businesses in varying industries. Along with writing the content, she assists her team in creating graphic and video media made to shine on social.
Lauren Walter
Lauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020. Today, as Search & Content Director, Lauren’s main duties are managing the Search & Content Department.
responsible for ensuring that new clients receive custom proposals and she helps in proposal meetings
Irene currently works as the Business Development Director at Online Optimism. Her role consists of supporting Online Optimism by gaining new leads and following up with current ones. She is responsible for ensuring that new clients receive custom proposals and she helps in proposal meetings.
Sara Bandurian
Sara attended Wagner College in New York where she earned her B.A. in Theatre Design, Technology, and Management. After moving to New Orleans in 2014, Sara has taken on learning the art of managing businesses through working for local companies and small businesses.
knowledge in different business uses
Born and raised in Nicaragua, Esteban moved to New Orleans to attend the University of New Orleans in 2006.After a brief stint in Psychology Research, Esteban went on to apply this knowledge in different business uses. 8 years ago, he decided to dedicate himself to Digital Marketing.
Our Clients
New Orleans Bioinnovation Center
St. Thomas Community Health Center
Truck Driver Institute
Mid City TMS
Cardinal Expo
Downtown Development District
Canal HR
TNOLA
Goodbee Plumbing
Awards & Recognition
Press & Media
-
How to Target Wealthy Consumers with Facebook's Demographic Options
Source: Forbes -
How to Target Wealthy Consumers with Facebook's Demographic Options
Source: Forbes -
10 Business Instagram Accounts Entrepreneurs Should Follow
Source: Business News Daily -
10 Business Instagram Accounts Entrepreneurs Should Follow
Source: Business News Daily -
How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies
Source: Bluehost -
How To Use LinkedIn For Business Promotion + LinkedIn Marketing Strategies
Source: Bluehost -
How Blockchain Is Changing Advertising
Source: CMS Wire -
How Blockchain Is Changing Advertising
Source: CMS Wire
Digital Marketing Specializations
- Google App Engine
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Strategy
- Naming
- WordPress
- Node.js
- Python
- B2B
- B2B Lead Generation
- Construction Marketing
- Content Creation
- Copywriting
- Digital Advertising
- Integrated Marketing
- Marketing Strategy
- Illustration
- Logo Animation
- Visual Communication
- Webflow
- Media Planning
- B2B Apps
- Airtable
- Amazon
- B2B PPC
- Bing
- Google Ads
- Google Shopping
- Remarketing
- YouTube
- Digital Design
- B2B SEO
- Construction SEO
- Link Building
- Local Optimization
- On-Page Optimization
- Technical SEO
- Video SEO
- Squarespace
- Weebly
- Wix Web Design
- B2B Social Media Marketing
- Influencers
- Snapchat
- TikTok
- Dashboard Design
- Interactive Design
- UX Strategy
- Usability Testing
- User Research
- Responsive
- Website Redesign
- Shopify
- WooCommerce
Contact Information
Address
157 Columbus Ave, 4th Floor, New York City, New York 10023, United States
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