NOVUS

Everything we do is through the lens of location.

5.0 (1) Bloomington, Minnesota, United States

5.0
Rating: 1
Reviews: 1987
Founded

About NOVUS

We help your brand reach people right where they are. We know that where someone lives, works, and plays shapes a lot about them. So, we use smart data to figure out what motivates people in different neighborhoods. At NOVUS, we plan, analyze, and buy all kinds of media – digital, TV, radio, billboards, and print. We're experts at getting your message to the right place, minimizing waste, and driving traffic exactly where you need it. We do this by: * Planning media specifically for different areas. * Giving you insights about specific neighborhoods and stores. * Optimizing your campaigns based on what drives sales. * Using our own unique data and tech for quick, local insights. * Combining speed, great service, and top talent.

Services

Digital MarketingMedia BuyingSocial Media MarketingVideo MarketingAdvertisingDigital StrategyBranding

Expertise

B2CDTC MarketingDigital AdvertisingDigital MediaIntegrated MarketingLead GenerationMarketing StrategyPerformance Marketing

Industries

RetailFood and BeverageHealth CareInsuranceRestaurants

Client types

Small BusinessesMedium BusinessesEnterprise / Corporate

Team

Melony Rios
responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients
A media veteran of 25 years and with NOVUS for over 20, Melony leads NOVUS as Chief Executive Officer. As CEO, Melony is responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients.
Rob Davis
30+ year veteran of the agency world
Rob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS' multimedia capabilities. Under his guidance, the agency has developed new service models, tools, and approaches that resulted in a Silver award for Ad Age's Media Agency of the Year.
Alison LaRocque
Alison joined NOVUS in early 2025 and brings a unique perspective to our business, having both brand and agency side experience. She joins us most recently from Upwork, where she built and lead the brand media function and oversaw the overall media strategy. She has also been with Indeed and CB2.
Candi Atteberry
25 year industry veteran working on client businesses spanning local
Candi is a 25 year industry veteran working on client businesses spanning local, regional, and national brands. Candi's innate curiosity and drive for business results have delivered innovative media strategies for leading US brands including Walmart, Family Dollar, Dollar Tree and Valvoline.
Mari Doctor
responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities
Mari joined NOVUS in July of 2024 from WPP where she served in various data, technology and analytics roles on Coca-Cola, Discover and Walgreens. At NOVUS, Mari is responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities.
Paul DeJarnatt
an 18+ year veteran of the digital media industry and leads NOVUS' digital practice
Paul is an 18+ year veteran of the digital media industry and leads NOVUS' digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas & Performics where in addition to client work, he led the biddable media capability.
Bridgit Wallace
20+ year media veteran who leads NOVUS' business development efforts
Bridgit is a 20+ year media veteran who leads NOVUS' business development efforts. Bridgit's 24-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency.

Clients

Fidium FiberKevin's Natural FoodsFever-TreeDePaul UniversityFamily DollarDollar TreeThriventWalgreen'sValvoline Instant Oil ChangeGrocery OutletMayo Clinic

Awards

Reviews

5.04 October, 2022
Perfect picnic bike
Stéphane Gagnon