About
We help your brand reach people right where they are. We know that where someone lives, works, and plays shapes a lot about them. So, we use smart data to figure out what motivates people in different neighborhoods. At NOVUS, we plan, analyze, and buy all kinds of media – digital, TV, radio, billboards, and print. We're experts at getting your message to the right place, minimizing waste, and driving traffic exactly where you need it. We do this by: * Planning media specifically for different areas. * Giving you insights about specific neighborhoods and stores. * Optimizing your campaigns based on what drives sales. * Using our own unique data and tech for quick, local insights. * Combining speed, great service, and top talent.
Services
- Digital Marketing
- Media Buying
- Social Media Marketing
- Video Marketing
- Advertising
- Digital Strategy
- Branding
Areas of Expertise
- B2C
- DTC Marketing
- Digital Advertising
- Digital Media
- Integrated Marketing
- Lead Generation
- Marketing Strategy
- Performance Marketing
Industries Served
- Retail
- Food and Beverage
- Health Care
- Insurance
- Restaurants
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Reviews & Ratings
Stéphane Gagnon
4 October, 2022
Perfect picnic bike
Project: Stéphane Gagnon's Review Sourced from Google
Our Team
responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients
A media veteran of 25 years and with NOVUS for over 20, Melony leads NOVUS as Chief Executive Officer. As CEO, Melony is responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients.
30+ year veteran of the agency world
Rob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS' multimedia capabilities. Under his guidance, the agency has developed new service models, tools, and approaches that resulted in a Silver award for Ad Age's Media Agency of the Year.
Alison LaRocque
Alison joined NOVUS in early 2025 and brings a unique perspective to our business, having both brand and agency side experience. She joins us most recently from Upwork, where she built and lead the brand media function and oversaw the overall media strategy. She has also been with Indeed and CB2.
25 year industry veteran working on client businesses spanning local
Candi is a 25 year industry veteran working on client businesses spanning local, regional, and national brands. Candi's innate curiosity and drive for business results have delivered innovative media strategies for leading US brands including Walmart, Family Dollar, Dollar Tree and Valvoline.
responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities
Mari joined NOVUS in July of 2024 from WPP where she served in various data, technology and analytics roles on Coca-Cola, Discover and Walgreens. At NOVUS, Mari is responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities.
an 18+ year veteran of the digital media industry and leads NOVUS' digital practice
Paul is an 18+ year veteran of the digital media industry and leads NOVUS' digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas & Performics where in addition to client work, he led the biddable media capability.
20+ year media veteran who leads NOVUS' business development efforts
Bridgit is a 20+ year media veteran who leads NOVUS' business development efforts. Bridgit's 24-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency.
Our Clients
Fidium Fiber
Kevin's Natural Foods
Fever-Tree
DePaul University
Family Dollar
Dollar Tree
Thrivent
Walgreen's
Valvoline Instant Oil Change
Grocery Outlet
Mayo Clinic
Awards & Recognition
Press & Media
-
NOVUS Honored as One of the Top Small Agencies of the Year by Ad Age
Source: Ad Age -
NOVUS Honored as One of the Top Small Agencies of the Year by Ad Age
Source: Ad Age -
NOVUS Goes From Newspaper Advertising to Multimedia Powerhouse
Source: Ad Age -
NOVUS Goes From Newspaper Advertising to Multimedia Powerhouse
Source: Ad Age -
How media agency NOVUS turned its hyper-local print expertise toward digital
Source: Digiday -
How media agency NOVUS turned its hyper-local print expertise toward digital
Source: Digiday -
Fortunate to work for a company that has never rested on its laurels
Source: Media4Growth -
Fortunate to work for a company that has never rested on its laurels
Source: Media4Growth -
SUPER Chooses NOVUS as Media Partner to Drive Awareness of Savings Ecosystem Through Hyperlocal Approach
Source: PRWeb -
SUPER Chooses NOVUS as Media Partner to Drive Awareness of Savings Ecosystem Through Hyperlocal Approach
Source: PRWeb -
In Her Own Words: There's more than print in Melony Rios media mix
Source: BizWomen -
In Her Own Words: There's more than print in Melony Rios media mix
Source: BizWomen -
Learn from cable's mistakes: The promising ad-supported streaming future
Source: Fast Company -
Learn from cable's mistakes: The promising ad-supported streaming future
Source: Fast Company -
20 tips to gain trust and credibility in the workplace
Source: Fast Company -
20 tips to gain trust and credibility in the workplace
Source: Fast Company -
Don't fear the new: Taking calculated risks in advertising
Source: Fast Company -
Don't fear the new: Taking calculated risks in advertising
Source: Fast Company -
Though cookie alternatives are out there, agencies have their issues with all of them
Source: Digiday -
Though cookie alternatives are out there, agencies have their issues with all of them
Source: Digiday -
How generative AI could solve the cookie deprecation puzzle in 2024
Source: Marketing Dive -
How generative AI could solve the cookie deprecation puzzle in 2024
Source: Marketing Dive -
Agencies hope AI helps with content transparency, anticipation and commerce in 2024
Source: Digiday -
Agencies hope AI helps with content transparency, anticipation and commerce in 2024
Source: Digiday -
Media Agency Report 2023: The state & future of the media agency, from client spending to AI's impact
Source: Digiday -
Media Agency Report 2023: The state & future of the media agency, from client spending to AI's impact
Source: Digiday -
Media Buying Briefing: Agencies' views for an against bid shading
Source: Digiday -
Media Buying Briefing: Agencies' views for an against bid shading
Source: Digiday -
Smart Data Strategies & Adtech Implementation: An interview with Patrick Fitzell, Director at NOVUS
Source: TechBullion -
Smart Data Strategies & Adtech Implementation: An interview with Patrick Fitzell, Director at NOVUS
Source: TechBullion
Digital Marketing Specializations
- B2C
- DTC Marketing
- Digital Advertising
- Digital Media
- Integrated Marketing
- Lead Generation
- Marketing Strategy
- Performance Marketing
Contact Information
Address
7900 Xerxes Avenue, Bloomington, Minnesota 55431, United States
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