About
We help businesses grow by making sense of the digital world. Think of us as your guide to getting real results from online advertising. We know that today's "networking" happens on LinkedIn, "Yellow Pages" is Google Search, "socializing" is Facebook, and "TV" is YouTube. The best part? We can show you exactly how these tools lead to trackable sales and revenue. It doesn't have to be complicated! Since 2005, McKay Advertising + Activation (MA+A) has been creating unique advertising experiences. Our founder, Bob McKay, is a recognized expert in digital marketing, often speaking at industry events and publishing articles on Forbes.com. As a Google Partner, we've hosted over 32 learning events for our community and clients. We're proud to be recognized by Inc 5000, USF Fast 56, and as a Google Premier Partner. We're always exploring new technologies and how people use them, focusing on how they can bring you a real return on investment. This fresh approach means more positive engagement and better results for our clients. We're known as a trusted authority in the media community, and our clients agree!
Services
- Advertising
- Digital Marketing
- Social Media Marketing
- Video Marketing
- Email Marketing
- PPC
- Web Design
- Media Buying
- Web Development
Areas of Expertise
- Construction Marketing
- Digital Advertising
- Integrated Marketing
- Marketing Analytics
- SEM
- Media Planning
- Google Ads
- Technical SEO
Industries Served
- Food and Beverage
- Construction
- Hospitality
- Entertainment
Client Types
- Small Businesses
- Medium Businesses
Reviews & Ratings
Jenny Beadle Broadbent
Marketing Director at Woodie's Wash Shack
18 June, 2022
The McKay is one of the most dynamic and professional teams I have ever worked with! Their customer service is exceptional. They go out of their way to ensure that our campaigns are successful, our messaging is consistent, and everything is on-brand. They also supply us with data to evaluate and optimize every campaign. The website they built for us has won multiple awards. I simply can't praise McKay enough!!
Project: Website & Digital Advertising • Advertising
Rachel Scharfman
25 January, 2019
The McKay team has been amazing to work with and has done an excellent job helping us launch our new digital campaign. The account team has been with us every step of the way including helping us rebuild the website, digital brand, and content to drive revenue. I would highly suggest contacting them to discuss your digital marketing needs.
Project: Rachel Scharfman's Review Sourced from Google
Andrew Lee
9 January, 2019
Top notch agency doing some really innovative things with activation and retargeting. We've worked with McKay on a few mutual client projects and they always come to the table with knowledge of the latest trends, technology, and best practices for a successful campaign. Plus they always track results and ROI to ensure ad dollars are well spent. Solid team!
Project: Andrew Lee's Review Sourced from Google
Cyber Florida
22 October, 2018
McKay Advertising & Activation did an outstanding job of driving traffic and registrations to our event. Using only half the budget of the previous year, we saw a 24% increase in ticket sales and, more importantly, a 30% increase in attendance, indicating that our ads were getting to the right people. They provide insight and guidance throughout the process to ensure you are getting the most out of your digital advertising dollars--no set it and forget it happening here. Highly recommend.
Project: Cyber Florida's Review Sourced from Google
Loyd Pettegrew
15 August, 2018
I have done a great deal of work with local advertising agencies and in my experience McKay Advertising is the premier expert in digital advertising. They also have a wonderful tool, the Digital Communications Audit (DCA), that can help advertisers better understand their digital strengths and weaknesses. They don't just do ads, but help clients better understand and optimize their digital strengths and weaknesses.
Project: Loyd Pettegrew's Review Sourced from Google
Aakash Patel
10 August, 2018
McKay Advertising + Activation is one of the most forward thinking advertising agency I have experienced. Bob McKay's vision goes beyond marketing/advertising and is more about delivering business outcomes that are predictable and transparent. ROI Marketing!
Project: Aakash Patel's Review Sourced from Google
Portfolio
Cybercon Florida: A LinkedIn Success
Boundless Ticket Sales
Our Team
28 years in media are decorated with a long track record of success
Bob McKay founded McKay Advertising + Activation in 2005. He has developed one of the most unique advertising agency experiences for clients, employees, and associates. A graduate of the University of South Florida, his 28 years in media are decorated with a long track record of success.
graduate of the University of South Florida
Eric is a graduate of the University of South Florida, where he majored in Communications and minored in Psychology. His ability to provide partners with both extensive insight and attention to detail gives him an upper hand in meeting a clients’ specific needs.
research assistant throughout college
A summa cum laude graduate from the University of South Florida with a Bachelor’s in Psychology and a minor in Communications, Alex has plenty of experience in analysis. Working as a research assistant throughout college, Alex gained many insights into the design + modeling of experiments.
two-time graduate of the University of Tampa
Christian is a two-time graduate of the University of Tampa, where he obtained his Bachelor’s Degree in Advertising & Public Relations and his MBA-Marketing. Born on the island of Trinidad & Tobago, Christian has been involved in the advertising world since 2009.
way of achieving his goals
Matthew, who was born disabled, has never let anything get in his way of achieving his goals. He is a graduate of the University of South Florida and is a certified Google AdWords and Google Analytics professional, as well as a Hootsuite Certified Social Marketer.
daily trips to the local coffee shop
Without sacrificing any of his daily trips to the local coffee shop, Loc graduated with an advertising degree from the University of South Florida. Fueled by sushi and caffeine, he landed the Platform Manager role and took on a position brainstorming digital tactics for McKay.
graphic and web designer with over 10 years of experience
Dawn is a graphic and web designer with over 10 years of experience. Her passion for design shines through in her professionalism, attention to detail, and spectacular work. She loves to get the creative juices flowing to help your business display a proper corporate identity.
graduate of the University of Akron
Megan is a graduate of the University of Akron, where she obtained her Bachelor’s Degree in Visual Arts and a double minor in Consumer Marketing and Fashion Merchandising. She is Google Ad Certified and Google Analytics experienced and worked at Home Shopping Network out of college.
Our Clients
Tampa BayLightning
Johns Hopkins All Children's Hospital
Gator Cases
USF
Florida Center for Cyber Security
Gaparilla Music Festival
Straz Center
The James Museum of Western and Wildlife Art
1st Home Bank
Awards & Recognition
INC 5000 2016,2017
INC 5000 2016,2017
Press & Media
-
Digital Media Focused
Source: Tampa Bay Business Journal -
Digital Media Focused
Source: Tampa Bay Business Journal -
GDPR
Source: Tampa Bay Business Journal -
GDPR
Source: Tampa Bay Business Journal
Digital Marketing Specializations
- Construction Marketing
- Digital Advertising
- Integrated Marketing
- Marketing Analytics
- SEM
- Media Planning
- Google Ads
- Technical SEO
Contact Information
Address
1517 East 7th Avenue #F, Tampa, Florida 33605, United States
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