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IPNY

Creative Agency For Your Most Demanding Projects.

New York City, New York, United States
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2012
Founded
8
Projects shown

About IPNY

We help your business grow by making sure your brand's message is clear and effective. We handle the tough stuff like planning, branding, and launching your products or services, especially in complex areas like finance, healthcare, and non-profits. Our goal is to get you real, measurable results. We create engaging brand experiences based on solid strategy and research. Then, our experts bring those ideas to life. We track everything to show you the return on your investment and continuously improve our work. Our partners have decades of experience in all kinds of communication, from classic advertising to digital media. We've worked at top agencies and now, we personally work with you to help you reach your growth goals. We believe smart advertising is all about persuading people and turning them into customers, no matter where they see your message.

Services

Digital MarketingContent MarketingSocial Media MarketingGraphic DesignBrandingCreative ServicesWeb Development

Expertise

Integrated MarketingMarketing Analytics

Industries

Finance

Portfolio

  • Regeneron Pharmaceuticals, "COVID Awareness"

    Regeneron Pharmaceuticals, "COVID Awareness"

  • Dana-Farber, “Change the World”

    Dana-Farber, “Change the World”

  • City of Hope, "Science is miraculous"

    City of Hope, "Science is miraculous"

  • The Leukemia & Lymphoma Society, "Someday is today"

    The Leukemia & Lymphoma Society, "Someday is today"

  • PBS Thirteen, "Thirteen is worth fighting for"

    PBS Thirteen, "Thirteen is worth fighting for"

  • Mirman Markovits and Landau, "Justice is no accident with the right lawyer"

    Mirman Markovits and Landau, "Justice is no accident with the right lawyer"

  • The American Committee for The Weizmann Institute of Science,"The Weizmann Effect: A better world is in your hands"

    The American Committee for The Weizmann Institute of Science,"The Weizmann Effect: A better world is in your hands"

  • E*Trade, "Shorten the distance from impulse to action"

    E*Trade, "Shorten the distance from impulse to action"

Team

  • Bruce Lee

    Bruce Lee

    25+ year career in brand advertising

    Bruce has spent his 25+ year career in brand advertising, relationship marketing and digital marketing in top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne. In 2012, Bruce joined with colleagues to start his own agency, IPNY.

  • Jill McClabb

    Jill McClabb

    As an award-winning senior creative director with nearly 20 years experience, Jill has the rare ability to combine creative vision with practical implementation. Before founding IPNY, she spent the prior 15 years at OgilvyOne, as Group Creative Director.

  • Andy Semons

    Andy Semons

    dedicated to building impactful creative that drives results for clients

    With 30+ years in brand advertising, direct marketing, CRM and public relations, Andy is dedicated to building impactful creative that drives results for clients. While at Ogilvy and Mather, Andy played a major role in building and subsequently growing the Ogilvy Healthcare Practice.

  • Tim Smith

    Tim Smith

    father into advertising

    Tim followed his father into advertising, starting in media, then account management at agencies like Scali McCabe Sloves, Doremus and Merkley+Partners. Tim eventually moved client-side to manage media and marketing for TD Ameritrade and BlackRock.

  • Tom Steadman

    Tom Steadman

    an innovative and accomplished marketing and advertising professional who has honed his skills at top agencies

    Tom is an innovative and accomplished marketing and advertising professional who has honed his skills at top agencies, Y&R/Wunderman, GSD&M and MVBMS EURO RSCG and as Managing Director at Tag Worldwide, where he oversaw global production and creative services, while increasing efficiencies.

  • Matt Biagi

    Matt Biagi

    Matt has 20+ years of marketing strategy and client service experience. He has worked in brand development and digital marketing across many industry sectors, most significantly in financial services, including the launch of TD Ameritrade and America Express brand advertising.

Clients

City of HopeDana-Farber Cancer InstituteThe Leukemia & Lymphoma SocietyRegeneronPBS, WNET ThirteenAstoria BankFirst Amendment MuseumMirman Markovits and Landau

Awards

  • Healthcare Marketing 2018, Best In Show Healthcare
  • Financial Communications Society 2018, Financial
  • 2018 Hospital Marketing, Gold, City of Hope
  • Medical Marketing & Media 2017, City of Hope

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