About
We help your business grow by making sure your brand's message is clear and effective. We handle the tough stuff like planning, branding, and launching your products or services, especially in complex areas like finance, healthcare, and non-profits. Our goal is to get you real, measurable results. We create engaging brand experiences based on solid strategy and research. Then, our experts bring those ideas to life. We track everything to show you the return on your investment and continuously improve our work. Our partners have decades of experience in all kinds of communication, from classic advertising to digital media. We've worked at top agencies and now, we personally work with you to help you reach your growth goals. We believe smart advertising is all about persuading people and turning them into customers, no matter where they see your message.
Services
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Graphic Design
- Branding
- Creative Services
- Web Development
Areas of Expertise
- Integrated Marketing
- Marketing Analytics
Industries Served
- Finance
Portfolio
Regeneron Pharmaceuticals, "COVID Awareness"
Dana-Farber, “Change the World”
City of Hope, "Science is miraculous"
The Leukemia & Lymphoma Society, "Someday is today"
PBS Thirteen, "Thirteen is worth fighting for"
Mirman Markovits and Landau, "Justice is no accident with the right lawyer"
The American Committee for The Weizmann Institute of Science,"The Weizmann Effect: A better world is in your hands"
E*Trade, "Shorten the distance from impulse to action"
Our Team
25+ year career in brand advertising
Bruce has spent his 25+ year career in brand advertising, relationship marketing and digital marketing in top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne. In 2012, Bruce joined with colleagues to start his own agency, IPNY.
Jill McClabb
As an award-winning senior creative director with nearly 20 years experience, Jill has the rare ability to combine creative vision with practical implementation. Before founding IPNY, she spent the prior 15 years at OgilvyOne, as Group Creative Director.
dedicated to building impactful creative that drives results for clients
With 30+ years in brand advertising, direct marketing, CRM and public relations, Andy is dedicated to building impactful creative that drives results for clients. While at Ogilvy and Mather, Andy played a major role in building and subsequently growing the Ogilvy Healthcare Practice.
father into advertising
Tim followed his father into advertising, starting in media, then account management at agencies like Scali McCabe Sloves, Doremus and Merkley+Partners. Tim eventually moved client-side to manage media and marketing for TD Ameritrade and BlackRock.
an innovative and accomplished marketing and advertising professional who has honed his skills at top agencies
Tom is an innovative and accomplished marketing and advertising professional who has honed his skills at top agencies, Y&R/Wunderman, GSD&M and MVBMS EURO RSCG and as Managing Director at Tag Worldwide, where he oversaw global production and creative services, while increasing efficiencies.
Matt Biagi
Matt has 20+ years of marketing strategy and client service experience. He has worked in brand development and digital marketing across many industry sectors, most significantly in financial services, including the launch of TD Ameritrade and America Express brand advertising.
Our Clients
City of Hope
Dana-Farber Cancer Institute
The Leukemia & Lymphoma Society
Regeneron
PBS, WNET Thirteen
Astoria Bank
First Amendment Museum
Mirman Markovits and Landau
Awards & Recognition
Healthcare Marketing 2018, Best In Show Healthcare
Healthcare Marketing 2018, Best In Show Healthcare
Financial Communications Society 2018, Financial
Financial Communications Society 2018, Financial
2018 Hospital Marketing, Gold, City of Hope
2018 Hospital Marketing, Gold, City of Hope
Medical Marketing & Media 2017, City of Hope
Medical Marketing & Media 2017, City of Hope
Press & Media
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Acting More Like a Startup: Cultivating Big Ideas
Source: PM360 -
Acting More Like a Startup: Cultivating Big Ideas
Source: PM360 -
Why Educating the Board about Your Latest Campaign Matters
Source: Medical Marketing & Media -
Why Educating the Board about Your Latest Campaign Matters
Source: Medical Marketing & Media -
Thirteen Says It's 'Worth Fighting For' In New Campaign
Source: MediaPost -
Thirteen Says It's 'Worth Fighting For' In New Campaign
Source: MediaPost -
How Financial-Services Brands Can Put Genius Back Into Their Advertising
Source: Forbes -
How Financial-Services Brands Can Put Genius Back Into Their Advertising
Source: Forbes -
Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits
Source: Adweek -
Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits
Source: Adweek -
Being Original
Source: Advertising Age -
Being Original
Source: Advertising Age -
The One Show 2018's "forgotten medium"
Source: One Show -
The One Show 2018's "forgotten medium"
Source: One Show -
Perspectives: Women in Advertising 2018
Source: Adforum -
Perspectives: Women in Advertising 2018
Source: Adforum -
OPINION: WANT STRONGER CREATIVE? FIND THE STORY IN WHAT YOU'RE SELLING
Source: Ad Age -
OPINION: WANT STRONGER CREATIVE? FIND THE STORY IN WHAT YOU'RE SELLING
Source: Ad Age
Digital Marketing Specializations
- Integrated Marketing
- Marketing Analytics
Contact Information
Address
420 Lexington Avenue, Suite 1756, New York City, New York 10170, United States
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