FRED & FARID

We're FRED & FARID, and we help brands connect with people in a meaningful way. We believe great brands aren't just seen, they're felt. We do this by crafting compelling stories and finding your brand's true purpose. We know that to be remembered, a brand needs to be relevant, so we make sure your message truly resonates with your audience, no matter where they are in the world. Our secret sauce? A unique blend of French artistry, Chinese digital smarts, and American strategic thinking. This allows us to solve business challenges with fresh, creative ideas that always link your brand to culture with a clear purpose. From big-picture strategy to engaging social campaigns and captivating content, our work champions diversity, equity, and inclusion. We're also deeply committed to making the world a better place. We've had the pleasure of working with amazing organizations like Power of Zero, ClientEarth, Sea Shepherd, Unitaid, and Tencent Foundation.