Favoured
Founded by former Apple marketing lead.
- 4.7
- Rating
- 15
- Reviews
- 2017
- Founded
- 18
- Projects shown
About Favoured
Services
Expertise
Industries
Client types
Portfolio
DUREX'S STRATEGIC LEAP TO TIKTOK: A BOOST IN ECOMMERCE SALES AND ROAS
SNAG TIGHTS - SCALING SUCCESS ON TIKTOK
TRANSFORMING WOMBAT: BREAKING INTO THE COMPETITIVE INVESTMENT APP SPACE
GRÁ CHOCOLATES & FAVOURED'S DIGITAL MARKETING EXCELLENCE
REVITALISING ELVIE'S ONLINE SALES PERFORMANCE WITH A MULTI-CHANNEL MARKETING STRATEGY
AMPLIFYING PÄRLA'S SUCCESS: A REMARKABLE INCREASE IN YEAR-OVER-YEAR SALES
TRANSFORMING WOOWOO'S MARKETING CAMPAIGN WITH FAVOURED
TAUR - URBAN COMMUTING WITH DATA-DRIVEN MARKETING
SCALING HEIGHTS WITH MULTI-CHANNEL MARKETING AND CONTENT STRATEGY FOR GO APE USA
TURBOCHARGING PHO'S SOCIAL ENGAGEMENT THROUGH TIKTOK AND ORGANIC SOCIAL MEDIA
ODDBOX'S SUBSCRIPTION SURGE: A TARGETED MULTI-CHANNEL STRATEGY DRIVES GROWTH AND RETENTION
HITTING THE JACKPOT: HOW FAVOURED POWERED HIJINGO TO GAME-CHANGING SUCCESS
Team
George Sharpe
former marketing lead at Apple having launched iPhone 7 & 8
George is a former marketing lead at Apple having launched iPhone 7 & 8, the 1st Apple Watch as well as Apple Music and over 150 apps. Prior to Apple, George worked in the music industry, leading the digital transformation of Universal Music working on artists including Taylor Swift & Lady Gaga.
Andy Willers
I am a co-founder of Favoured, a full-service marketing and creative agency based in London and Leeds.
Dannii Robyn
Dannii and I manage the middle of funnel strategy and team
Hello! My name is Dannii and I manage the middle of funnel strategy and team, ensuring that we launch best-in-class email marketing campaigns for our clients that optimise performance over time and look great!
Sam Luehrs
I am the brand partnerships director for Favoured
Sonam Sherpa
I am head of performance marketing for Favoured. My role focuses on ensuring that we deliver exceptional performance for all of our clients.
Sam Battles
Account Director for Favoured
Brendon Crossley
Brendon and I am the creative director for Favoured
Hello, my name is Brendon and I am the creative director for Favoured. My responsibilities include managing the creative team, ensuring our creative output is always the best it can be as well as some graphic design.
Katie Choi
I am the performance marketing manager for Favoured. It's my role to maximise conversions in the middle of the funnel.
Clients
Awards
- The Drum Recommended Agency 2022 - 2023
- Business of Apps-Top TIkTok Marketing Agency 2022
- The Drum - Best value-for-money agency in London
- BoA - Top Social Media Marketing Company 2022
Reviews
- 1.08 July, 2025
I engaged Favoured to support the growth and visibility of my mobile app WatchMaker Watch Faces in a competitive market during June to September 2024. The engagement lasted around three months, though I was billed for four, including a month where no work was done. Their deliverables included ad management (Apple Search Ads, Facebook), creative production (screenshots, video campaigns), and onboarding to various third-party marketing tools and services.Feedback SummaryAlthough the team was friendly and easy to work with, the overall experience was deeply disappointing. Despite a total spend of approximately £15,000, I saw no improvement in app installs—if anything, metrics declined slightly. Much of the work lacked strategic insight, and several deliverables underperformed or were never completed at all.Detailed FeedbackAd Campaigns:The agency managed Apple Search Ads and briefly ran a Facebook ad campaign. The Apple campaign achieved lower cost-per-install numbers but never reached profitability or sustainability. The Facebook campaign showed early promise but quickly became ROI-negative and was left unoptimized. Outside of that, there was no meaningful involvement in social media marketing.Creative Assets:They designed two new sets of app store screenshots, both of which were A/B tested against my original set. Surprisingly, their professionally produced screenshots performed significantly worse—even though I’m not a graphic designer myself. This raised concerns about their understanding of my product and audience.I was also asked to provide raw graphic assets for two planned video campaigns, which initially sounded promising and exciting. I took considerable time to deliver what was requested. Unfortunately, neither campaign was ever finished. Instead, I received a single, generic, uninspired concept that didn’t reflect my brand or app’s value proposition.Tech Stack & Tool Recommendations:A major part of their effort seemed to be convincing me to subscribe to an...
Alex Curran
- 5.016 November, 2022
Awesome agency. Really understood the brand vision, and delivered all work to an excellent quality. The performance marketing was excellent, and was super clear with us what worked and didn't work in order to make campaigns excel. Couldn't fault them. Thanks Favoured. pleasure to work with you all as always on our projects.
Lewey Payne
- 5.07 August, 2022
It is refreshing working with people with great attitudes, amazing skill sets and that feel like family to us.Favoured has improved the client's monthly economic metrics over the course of two months. In fact, the sector had seen a 200% and then a 100% increase. The vendor has shown passion for their work and a refreshing, genuine interest in growing the client's brand.
Sam Breary, CEO, Accessercise
- 5.06 August, 2022
They’re flexible, fast to execute, and the results are great. That’s why we’ve continued to work with Favoured.A talented, professional team, Favoured has consistently delivered excellent work quickly and efficiently. Internal stakeholders are impressed with their efforts, noting their collaborative nature and agility. Customers can expect a smooth, successful engagement.
Marco Rios Torress, Brand Director, Durex
- 5.05 August, 2022
From the start, the team at Favoured impressed us with their hit-the-ground running attitude. They listened to our previous learnings and instantly started testing with our ads and email marketing. The fact everything is under one umbrella, and they've got visibility and expertise across the whole funnel is really useful. The team have been a dream to work with and we look forward to seeing further growth in 2022.
Richard Bryan, CEO, Deearo
Show all 15 reviews
- 5.02 August, 2022
The experience was fantastic. It was exactly what I was looking for.Favoured holds themselves to a high standard and always delivers quality work. The client was impressed by the personal attention their team provides. They became very invested in the project’s success.
Georgina Fairhall, CEO, Work & Communications
- 5.030 July, 2022
I love the way their system works. It's so clever and it works. They have a good sized team which means that everyone has a different job and role to help each aspect of your project well managed. They are brilliant at thinking of things for your project that you may not have thought of and they're incredibly proactive. Everything I was promised in the beginning has been delivered and they continue to look after me and my project so well. I couldn't be without them now, they're like family!
Annabel Williams, CEO, The Vocal Coach
- 5.029 July, 2022
They're experience was fantastic and I really enjoying working with Favoured, who helped to launch and grow the business from many different angles.
Clarissa Martinez, CEO, PikaShop
- 5.025 July, 2022
The quality of their work is very high.Thanks to their app and industry expertise, Favoured has delivered top-class work. They manage the project well, paying attention to deadlines and scheduling. In addition to being organized, the team also functions well in a fast-paced working environment and possesses a range of expertise.
Mehdi Doghri, CEO, Save Your Wardrobe
- 5.022 July, 2022
Favoured have helped us to get to grips with our full funnel marketing activities, advising on best in class CRM systems and holding our hand through the integration process too. They help us with A/B testing to find out which messages resonate best with our audiences, and really feel like an extension of the SMASH team. Love you guys!
Chris Holmes, CEO, Smash App
- 5.020 July, 2022
They just want to help us execute and achieve our objectives so that we grow.Favoured’s team has an accurate idea of the platform’s maturity in the market and have offered sage advice on how to achieve growth. They move at a quick pace, communicating to the internal staff on their level. Currently, they’re expanding into SEO and web services.
Joanne Crawford, Head of Programs, Momentful
- 5.018 July, 2022
The team at Favoured delivers beautiful material that amplifies our ideas.Favoured meets expectations, crafting high-quality design work that has benefitted business. Their responsive approach is complemented by their creative workflow and style. Customers can expect a personal connection to their team.
Aniello de Santi, Global Development Producer, Endemol Shine Group
- 5.017 July, 2022
The whole team have been fantastic in helping us to reach our goals. They do this by really understanding our users, what the business is about and what we are trying to achieve and then building a strategy to get us there.
Sam Battles, Marketing Director, Wonderfill
- 5.014 July, 2022
They were performance-and data-driven, beyond anyone I’d worked with before.Due to the vendor's support, the solution was downloaded 16,000 times across various channels. Favoured has provided valuable insight regarding messaging that resonates with the target audience. They are an attentive team with a transparent communication style.
Dan Bedi, CEO, JAFA
- 5.011 July, 2022
The team has talented and collaborative designers.Thanks to Favoured's efforts, the company received a good looking app icon and in-app design. The team was able to provide an exemplary marketing direction for the client. They were responsive and were skilled in app analytics, leading to a successful partnership.
Liam Holder, CEO, Fitmind