Critical Mass

About

Services

• Web Design
• Web Development
• UI/UX Design
• SEO
• Branding
• Creative Services
• Social Media Marketing

Areas of Expertise

• Responsive

Reviews & Ratings

Liam Lakevold

30 September, 2023

All 5 star reviews are by employees lame.

Project: Liam Lakevold's Review Sourced from Google

Andrew Moseson

3 February, 2019

One of the best agencies in Calgary.

Project: Andrew Moseson's Review Sourced from Google

Sean Henley

27 April, 2018

All 5star reviews are by employees.

Project: Sean Henley's Review Sourced from Google

Dev Chauhan

27 July, 2017

Awesome company to work for. It's a digital experience company which is one of type in Canada.

Project: Dev Chauhan's Review Sourced from Google

Timothy Watkins

13 April, 2017

Digital marketing agency with a fun loving staff and fast pace.

Project: Timothy Watkins's Review Sourced from Google

Our Team

doing extraordinary work that transforms clients’ businesses by improving customers’ lives

As CEO of Critical Mass, Dianne’s passion is doing extraordinary work that transforms clients’ businesses by improving customers’ lives. In her 19 years with Critical Mass, Dianne has held many influential positions—managing director, coach, entrepreneur and leader for teams and clients.

Gokiert is the President of Critical Mass

Chris Gokiert is the President of Critical Mass, overseeing key client relationships, the development of service offerings and the operations of the company. He came onboard in 1998 when the company had only 35 people and has led key global client relationships ever since.

Chief Strategy Officer at Critical Mass

Grant Owens is the Chief Strategy Officer at Critical Mass. His role at the agency is to lead strategy teams across the globe to ensure the agency is relentlessly focused on designing meaningful experiences that improve customers’ lives.

charged with overseeing the efficiency of the Agency’s process and quality of its work product

As Chief Operations Officer, John is charged with overseeing the efficiency of the Agency’s process and quality of its work product. John has developed a great understanding of the challenges facing complex organizations and enjoys identifying and capitalizing on opportunities for improvement.

well-equipped to lead Critical Mass’s pursuit of operational excellence

With over 20 years of experience in entrepreneurial, start up, turnaround and corporate environments, Lee is well-equipped to lead Critical Mass’s pursuit of operational excellence.

Sara Anhorn

Sara has over 15 years of experience in Digital Marketing, Project Management and People Development on both national and international scales. As the EVP of Talent, Sara oversees HR and Recruiting.

EVP

Mark Ashbaugh is the EVP, General Manager of the Toronto office responsible for driving the office growth, strategy, and operational excellence.

roots in eCommerce

Darryl leads our key B2B clients and NYC office, including SAP and Citibank. His roots in eCommerce, website and digital solutions lend the experience and expertise our clients seek when taking on complex platform and digital challenges.

an experienced Internet professional with a passion for the synergy created by business

Jaime is an experienced Internet professional with a passion for the synergy created by business, creative and technology. He has been primarily responsible for delivering business results by managing geographically distributed teams creating, developing and implementing large scale solutions.

André Franco

André leads our Brazilian office, in São Paulo and has spent the last 20 years building a career in communications and digital marketing, with a strong focus on leading tech and creative teams to create meaningful experiences for companies such as Unilever, PepsiCo and Visa.

seasoned business development professional with a strong focus on the digital space

Diane Heun is a seasoned business development professional with a strong focus on the digital space. For 15 years, she’s been a key driver of growth for Critical Mass, whose client list includes Citi, Nissan, Apple, Marriott, J&J, Luxottica and more.

EVP

Andrea Lennon is EVP, Managing Director responsible for agency operations, leadership on existing client relationships and new business development throughout the APAC and EMEA regions. Andrea joined Critical Mass from WPP, where she served as Executive Vice President, Consumer Brand Lead.

Jocelyn Loria

As the EVP of Finance, Jocelyn oversees CM’s Canadian business operations as well as global planning and reporting for Critical Mass. She manages a dedicated team of finance professionals in four continents.

Execut Vice President

Deb Pasquale is Execut Vice President, Client Partner of our Nashville office with responsibility for Nissan North America, which is headquartered there. She joined Critical Mass in 2012 as VP Client Partner on Nissan and has since led the team in launching a diverse portfolio of product experiences

and optimization – 20 years of that in marketing with the last 15 blending online and offline

Lisa has more than 25 years’ experience in modeling, analysis and optimization – 20 years of that in marketing with the last 15 blending online and offline. Today she manages a global team of data scientists, optimization experts and tracking savants all focused on brand growth & program efficiency.

Scott Hughes

With a passion for all things digital and over fifteen years’ experience with Critical Mass, Scott has played a key role in driving digital strategy and customer experiences for some of the world’s biggest brands.

Steve Savic

Steve creates cutting-edge digital experiences that put people right in the action. He has led work that covers the digital spectrum, from break-through transactional to brand-rich campaigns for Dell, Rolex, Nike and Nissan.

Our Clients

Press & Media

• Sara Anhorn of Critical Mass Talks Women's Equality

  Source: AdForum

• Sara Anhorn of Critical Mass Talks Women's Equality

  Source: AdForum

• Real Famous: S4E6 with Grant Owens

  Source: Stitcher

• Real Famous: S4E6 with Grant Owens

  Source: Stitcher

• Velocitize Talks: Ricky Bacon of Critical Mass, on Immersive Experiences

  Source: Velocitize

• Velocitize Talks: Ricky Bacon of Critical Mass, on Immersive Experiences

  Source: Velocitize

• 6 Things Brands Should Think About Before Taking a Political Stance

  Source: AdWeek

• 6 Things Brands Should Think About Before Taking a Political Stance

  Source: AdWeek

• Creative Director's Choice: Simona Ternblom of Critical Mass discusses Ikea's 'Where life happens'

  Source: The Drum

• Creative Director's Choice: Simona Ternblom of Critical Mass discusses Ikea's 'Where life happens'

  Source: The Drum

• "The Team Builder" - Dianne Wilkins

  Source: The Looking Glass

• "The Team Builder" - Dianne Wilkins

  Source: The Looking Glass

Digital Marketing Specializations

• Responsive