About
We help home services contractors like you get more customers. Founded by an HVAC expert and an online marketing pioneer, we use simple, effective strategies like websites, social media, and videos (even drone footage!) to share your story and grow your business.
Services
- Email Marketing
- Social Media Marketing
- SEO
- Video Marketing
- Content Marketing
- Digital Marketing
- PPC
- Video Production
Areas of Expertise
- B2B
- Digital Advertising
- Marketing Analytics
- SEM
Reviews & Ratings
Gus Guarnere Jr
26 March, 2025
Don and crew are a pleasure to work with. Communication was perfect, the video commercials we did went smooth, on time every time, and lastly they are a great crew and work hard to get the best shots needed! Thanks guys for the amazing work
Project: Gus Guarnere Jr's Review Sourced from Google
Jason Fayock
26 March, 2025
These guys are great. We have done several case studies with them and everything has gone flawlessly. They are always well prepared and ready to go. This makes our part simple, and the final product always turns out great.
Project: Jason Fayock's Review Sourced from Google
Broadley's Plumbing, Heating & Air Conditioning
26 March, 2025
Comfort Media Group has been a valued partner of Broadley's for many years! Their expertise in the HVAC, and overall Home Services industry, allowed us to grow our customer base and cultivate quality leads through content driven marketing campaigns. During our time working closely with CMG, their team assisted us with almost every aspect of our marketing plan - - including SEO, Website and Blog Content, Case Studies, Video Content & Shoots, Social Media Management and Ad Campaign Strategy & Execution. Broadley's highly recommends the whole Comfort Media Group team!
Project: Broadley's Plumbing, Heating & Air Conditioning's Review Sourced from Google
Aaron K
26 March, 2025
Don and his team are all wonderful to work with. Professional, exceedingly competent, and they care deeply about their clients and the quality of the work. Their video content in particular is 10/10. Highly recommend.
Project: Aaron K's Review Sourced from Google
Ryan Aron
12 February, 2019
My company has been dealing with Comfort Media Group for a few years now and I have nothing but great things to say about them! They never miss an opportunity to help lead your business in the right direction for our company. They are very detail oriented and are there to help 24/7. Only great things to be said about them and would definitely recommend them to everyone!
Project: Ryan Aron's Review Sourced from Google
Our Team
Don Lafferty
Don spent over 20 years as a sales and marketing executive in the high tech manufacturing space before becoming a leader in the emerging digital and social media space back in 2005.He continues to lead in the digital marketing space focusing on the unique challenges of HVAC contractors nationwide.
CMG's subject matter expert
After spending almost 30 years in the HVAC and home heating oil business, Ron founded Comfort Media group with Don Lafferty and Mike Gospadarek in 2012 with the goal of making effective, common-sense digital marketing accessible to other HVAC contractors.He is CMG's subject matter expert.
Whitney Hoffman
Whitney specializes in digital media strategy, content marketing, and management. She works with businesses and organizations to help them hone and develop a social media and 360 degree marketing strategy, ensuring that they can target potential customers online as well as measure ROI.
video production manager for CMG
Dan is the video production manager for CMG. He handles all graphic design, video production and drone video.
all about service
Don Jr. is all about service, internally and externally. He is our lead HubSpot power user and customer relationship manager as well as our Director of Ops.
Jack Firneno
Jack manages all aspects fo client editorial calendars, writing and content strategy. He's also quite a drummer.
Our Clients
N.E.T.R., Inc.
Carrier
Bryant
LG
Compass Heating and Air Conditioning
UGI Energy Service
Mitsubishi Electric
Watsco
HVAC Distributors
Daikin
Digital Marketing Specializations
- B2B
- Digital Advertising
- Marketing Analytics
- SEM
Contact Information
Address
501 Cambria Avenue,Bensalem, Philadelphia, Pennsylvania 19020, United States
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