Skip to main content
Black Propeller logo

Black Propeller

Redefining the agency experience

5.0 (12) Bel Air, Maryland, United States
5.0
Rating
12
Reviews
2012
Founded
4
Projects shown

About Black Propeller

We help businesses like yours get more customers through online ads. Since 2012, we've managed over $100 million in ad spending on platforms like Google, Facebook, and Amazon. We handle everything from Google Ads to Facebook Ads and Amazon Ads, especially for e-commerce. Our goal is to get you the results you want, so you won't need any other ad agency once you work with us.

Services

PPCDigital MarketingSocial Media MarketingSEOAdvertisingeCommerce

Expertise

B2BB2CDTCAmazonDigital AdvertisingLead GenerationMarketing ConsultingMarketing StrategySEMMedia PlanningBingGoogle AdsYouTubeB2B SEOLink BuildingLocal OptimizationOn-Page OptimizationSEO ConsultingTechnical SEOB2B Social Media MarketingFacebookInstagramLinkedInPinterest MarketingSnapchatTikTokTwitter

Industries

AutomotiveDentaleCommerce

Client types

Small BusinessesMedium BusinessesEnterprise / Corporate

Portfolio

  • Leading Microscope Retailer Increases ROAS By 140%

    Leading Microscope Retailer Increases ROAS By 140%

  • Ecommerce Retailer Grows Sales By 500% With A 1200% ROAS

    Ecommerce Retailer Grows Sales By 500% With A 1200% ROAS

  • Mortgage Lender Sees 10x Increase In Leads Within First 30 Days

    Mortgage Lender Sees 10x Increase In Leads Within First 30 Days

  • Criminal Defense Law Firm Scales Campaigns To All-Time Highs

    Criminal Defense Law Firm Scales Campaigns To All-Time Highs

Team

  • John Thornton

    John Thornton

    over a decade in business

    A creative marketing professional who is over a decade in business, specializing in digital advertising solutions for small businesses, start-ups, Fortune 500's and everything in between.Aside from having a great personality, he has tremendous devotion and smashes milestones for breakfast.

  • Annie Yeager

    Annie Yeager

    an Account Director who has all the information about the entire process of strategies across multiple channels including Google

    Annie is an Account Director who has all the information about the entire process of strategies across multiple channels including Google, Bing, Facebook, Instagram,etc. She manages a team of Account Managers, Paid Media Managers & Paid Media Specialists. There's no "I don't know" with Annie.

  • Brendan McKernan

    Brendan McKernan

    also known for doing a great job going outside of his expertise of PPC to learn other channels and the breadth of knowledge is a true asset for the teams he is associated with

    Brendan takes on any and all challenges with a positive attitude and delivers at a very high standard. He is also known for doing a great job going outside of his expertise of PPC to learn other channels and the breadth of knowledge is a true asset for the teams he is associated with.

Clients

OptexNext Day FloorsFast Pace HealthValet Living

Reviews

  • 5.023 April, 2025

    Black Propeller delivers outstanding PPC services. I've partnered with Dalton for 2 years now, and he has transformed our ad campaigns, consistently delivering exceptional ROI and reducing our cost-per-acquisition by 40%.His expertise with Google Ads, Meta Platforms, and emerging PPC channels, along with his strategic implementation of automation and AI-driven bidding, has kept us ahead of our competition.Most importantly, he's always responsive when we need adjustments and relentless in optimizing campaigns to ensure our advertising budget generates maximum results. Cannot recommend them enough!

    Vaidik Sirsate

  • 5.023 April, 2025

    Working with Jessica at Black Propeller has been an outstanding experience! They completely transformed our PPC campaigns across Google Ads and Meta platforms. They also enhanced our landing pages to improve quality scores and ensure our ads directed potential customers to optimized conversion points. Their team identified and resolved tracking issues in our accounts, implementing proper attribution models that gave us much clearer insights into campaign performance. Their data-driven approach combined with creative ad copy significantly boosted our click-through and conversion rates. I would definitely partner with Jessica and the Black Propeller team again for any future digital advertising needs!

    Shreshtha Bansal

  • 5.023 April, 2025

    I am yet to come across an agency as dedicated to client success as Black Propeller. From my very first interaction with them, they have consistently surpassed every expectation I had for a digital advertising partner. Michael, thank you so much for guiding me and your refreshing transparency when recommending strategy adjustments and finding creative ways to maximize our limited budget, and your exceptional responsiveness. I could not have launched my small business with such strong initial results without Black Propeller's expertise. ABSOLUTELY OUTSTANDING in the digital advertising space!

    akshaya kumar

  • 5.022 April, 2025

    I own a specialty home services company, and after burning through cash with two other agencies who promised the world and delivered nothing, I was skeptical going into another PPC engagement. But Black Propeller has completely changed the game for us.From day one, their team impressed me. The account manager assigned to us actually listened like really took the time to understand our business, our customers, and our pain points. They didn’t throw us into some cookie-cutter campaign. They built everything custom, and it showed. Within the first 30 days, our cost per lead dropped by almost 40%. The quality of leads coming in has been significantly better fewer tire-kickers, more serious inquiries. And for the first time, we can track where our budget is going and what it’s getting us. Their reporting is clean, consistent, and they always explain what’s working and what they’re adjusting.I’ve run a business for 12 years. I know how rare it is to find a marketing partner who’s not just trying to upsell you constantly or drown you in fluff. Black Propeller has been all substance. Transparent, proactive, and results-driven.If you’re running paid search or thinking about it, talk to them. Best PPC experience I’ve had, hands down.

    casle

  • 5.022 April, 2025

    Partnering with Black Propeller was hands-down one of the smartest business decisions we’ve ever made. We originally came to them needing help with SEO, but quickly realized we needed the full package - SEO, PPC, and social media strategy. They now handle all three for us, and the results have been nothing short of incredible.Within just a few months, our organic traffic saw a massive jumpnot just in volume, but in quality. The SEO team didn’t just chase rankings they focused on conversion-driven content and intent-based targeting, which brought in high-quality leads who were actually ready to buy. Our domain authority improved, bounce rate dropped, and we started showing up for keywords that were previously dominated by competitors.On the PPC side, they completely overhauled our campaigns. What we were doing before was essentially wasting budget — we had low conversion rates and high CPCs. Black Propeller’s PPC specialists rebuilt everything from the ground up, implemented detailed audience targeting, and actively managed performance every week. Our ROAS tripled. No exaggeration. And we finally had real clarity in the reporting we knew exactly where every dollar was going and what it was doing for our bottom line.Social was the final piece of the puzzle. Their team brought a fresh, strategic perspective not just pretty posts, but engagement-driven content that aligned with our brand and brought people into the funnel. The growth in followers was nice, but more importantly, we saw an increase in referral traffic and conversions directly from social.All in all, we’ve seen a 72% increase in total revenue since working with Black Propeller. Our sales team is closing more, our cost per lead is down, and we finally have marketing channels that are working together instead of competing with each other.They’re responsive, honest, data-driven, and most importantly they deliver. You’re not just another account to them. You feel like you have a true partner who is invested in...

    Info All

Show all 12 reviews
  • 5.017 January, 2024

    Really appreciative of the work this agency has done. Nicholas and Bill were a true pleasure. Very nice to have the opportunity to work with professionals.

    Eram Zaghi, Manager, Fix Mold

  • 5.010 January, 2024

    We are in a very competitive industry (luxury appliance repair in South Florida) and we rely heavily on Google for new business. We hired Black Propeller to help us get an edge on the competition and they have helped us tremendously with both PPC and SEO.

    Marvin Schuster, Owner, SubZero Repair Center

  • 5.09 September, 2021

    It was a good decision to choose Black Propeller for our digital marketing needs. They were responsive and recommended good options for our investment to work well for our growing company.

    Jacob Still, Marketing Director, Gray Insurance Group

  • 5.07 September, 2021

    Black Propellers work has resulted in high sales, record-breaking growth, increased leads, and decreased cost per click. The team regularly provides comprehensible reports and maintains clear communication. Theyre [an] engaged, accessible, and skilled partner [...] dedicated to the project. (Verified via email)

    Nicole Hearn, Owner, Mad Girl Marketing

  • 5.03 September, 2021

    Thanks to the efforts of the Black Propeller team, the company increased its traffic to the site and generated more leads, resulting in more enrollments. The company is most impressed by the team's professionalism, especially their communication, which is their strong suit. (Verified via email)

    Ellen Graham, CEO & Founder, The Garden Montessori

  • 5.024 August, 2021

    Since collaborating with Black Propeller, Microscope Central's cost per click has decreased, and sales volume increased. Black Propeller proactively communicates and recognizes client's challenges and opportunities. It is responsive to the client's questions and conducts meetings every two weeks. (Verified via email)

    Patrick Rissmiller, Marketing Manager, Microscope Central

  • 5.010 August, 2021

    Our experience with the quality of Black Propeller's service and support has been tremendous. Their team is creative, passionate, and extremely customer-focused. There are rarely any issues, but in those isolated case[s], they attack the problem honestly and quickly. They provide services for all aspects of digital marketing and have transformed the way our company reaches clients. Black Propellers' personal approach is a refreshing reminder that the best vendors strive to also be partners.

    Tarrell Graham, Controller, Piedmont Door Solutions