# Create your workspace and brand

Source: https://social9.com/docs/getting-started/create-your-workspace-and-brand

> How your workspace and your first brand are set up, what Social9 reads from your website, and the settings to check before you schedule anything.

Everything in Social9 lives in a **workspace**. Your plan, your team and your timezone belong to the workspace.

Inside it you have one or more **brands**. A brand is one business or product. Each brand has its own voice, its own social accounts and its own posts.

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![The Brands page with a brand card](https://social9.com/docs/screenshots/brands.png)

## Your workspace

You get a workspace when you sign up. There is nothing to create.

Check two settings before you schedule your first post.

**Where to find it:** **Dashboard → Workspace.**

| Setting | What it changes |
|---|---|
| **Workspace name** | The name your team sees |
| **Writing language** | The language AI writes in, unless you pick another one for a post |
| **Timezone** | The times on your calendar and the times posts go out, for everyone in the workspace |

> **Note:** Get the timezone right first. Every time you pick in Social9 is in the workspace timezone, not your computer's.

Only the owner or an admin can change these settings. Everyone else can see them.

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## Your first brand

**Where to find it:** **Home → Create your brand**, or **Dashboard → Brands → Add brand**.

1. Type your **Brand name** and one line on **What do you do?**
2. Choose **I have a website** and type the address, or **I don't have a website**.
3. Press **Continue**. If you gave a website, Social9 reads your homepage. This takes about 20 seconds.
4. Check what it found on the **Check your brand** screen. Change anything that is wrong.
5. Save.

Prefer to type it all yourself? Press **Skip and fill in myself**.

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## What goes in the brand profile

| Field | What it is used for |
|---|---|
| **Who it's for** | Who the AI writes to |
| **Tone (up to 3)** | How the posts sound, for example Friendly or Professional |
| **What you'll post about** | Your content pillars: the topics posts rotate through |
| **Main call to action** | What you want readers to do, for example "Book a table" |
| **Website, Industry, Location** | Background the AI can use |
| **Products / services, Hashtags, Competitors** | More detail for better posts |

You can change all of it later on the brand's **Profile** tab.

> **Tip:** The more specific you are, the less you will edit later. "Busy parents in Leeds who love good bread" works better than "everyone".

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## See your first week of posts

Once your brand exists, the **Home** page offers to **Write my first week**. Social9 writes 3 posts from your website or description. This uses 12 of your AI credits.

You do not need to connect any accounts first. You read the posts, then press **Review and schedule**. Nothing goes out until you schedule it.

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## How many brands you can have

| Plan | Brands |
|---|---|
| Free | 1 |
| Individual | 1 |
| Team | 3 |
| Agency | 5 |
| Enterprise | Unlimited |

When you reach the limit, **Add brand** asks you to upgrade. See [Choose a plan](https://social9.com/docs/getting-started/choose-a-plan).

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## Next steps

- [Connect your accounts](https://social9.com/docs/getting-started/connect-your-accounts): give your brand somewhere to post
- [Brand voice](https://social9.com/docs/brand/brand-voice): make the AI sound like you