# Your brand

Source: https://social9.com/docs/brand

> What a brand holds in Social9, and the pages you use to manage it.

A brand is one business or product. Everything the AI writes is written for one brand, in its voice, using its facts.

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## Where to find it

**Dashboard → Brands**, then open a brand.

![The Brands page](https://social9.com/docs/screenshots/brands.png)

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## The tabs on a brand

| Tab | What it is for |
|---|---|
| **Overview** | Its connected accounts, posts coming up, and Autopilot at a glance |
| **Profile** | Who it is for, what it posts about, its call to action and website. Press **Edit profile** to change it |
| **Voice** | How it sounds, words to use and avoid, and the facts the AI may state. See [Brand voice](https://social9.com/docs/brand/brand-voice) |
| **Ideas** | Post ideas based on your profile. Press **Get 6 ideas** (4 credits), then **Turn into post** |
| **Posts** | This brand's posts |
| **Autopilot** | Its mode, weekly planning and brief. See [Autopilot modes](https://social9.com/docs/planning/autopilot-modes) |

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## Profile or Voice?

| | Profile | Voice |
|---|---|---|
| **Answers** | What is this business? | How does it talk, and what is true? |
| **Holds** | Audience, topics, call to action, website, products | Tone, emoji, words, hashtags, sample posts, facts sheet |
| **Filled in by** | The brand setup, from your website | **Analyze my website**, or you |

Both are used every time the AI writes.

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## Next steps

- [Brand voice](https://social9.com/docs/brand/brand-voice)
- [Fact checks and "Why this post"](https://social9.com/docs/brand/fact-checks-and-why-this-post)