When is the best time to post on social media? Every social media manager wants an answer to this question!  

Posting times can increase the engagement and influence who sees your post, so getting this right plays a part in the success of any social media strategy.

If you do a quick Google search of the “Best Time to Post on Instagram.” You'll get 1,000s of results and many answers. But its not all about the time, But there's more to it than that. Instagram algoritm plays a crucial role in your post success.

Consider How the Instagram Algorithm Influences Post Reach

The time you choose to publish on Instagram matters, but so does the algorithm which will affect what your followers will see on their feeds.

Because Instagram's algorithm will evaluate your content's engagement levels to determine whether or not it should be shown to your followers, you'll need to make sure the content you are posting is like-worthy.

Instagram's algorithm prioritizes content from accounts you've previously engaged with, so even if you are posting new content all of the time, your followers may not see any of it, if they haven't engaged with you previously.

What is the best time to post on Instagram?

Most of the studies we have looked at did pick a “best” time for your Instagram post. Please note, though, these do depend on time zone, and not all posts use the same time zone in their recommendations. The bulk of these surveys stated CT (Central Time US) in their findings.

Although you will presumably post more than once per week, the various studies suggest the following times as the best:

The Best time to post on Instagram by HubSpot.

  • Sunday: 10 AM – 2 PM
  • Monday: 9 AM – 5 PM (Engagement peaks at 11 AM and 2 PM)
  • Tuesday: 8 AM – 6 PM, *7 PM
  • Wednesday: 5 AM, *11 AM - 3 PM
  • Thursday: 5 AM, *11 – 4 PM
  • Friday: *5 AM, 9 AM - 10 AM, *11 AM - 1 PM, 2 - 4 PM
  • Saturday: 9 - 11 AM

The Best time to post on Instagram by Later.

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and  9am EST
  • Wednesday: 7am, 8am and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

The Best time to post on Instagram by Sprout Social

Instagram global engagement from Sprout Social

Source: Sprout Social

The general data above about optimal post timing is a great starting point for growing an engaged Instagram audience. But if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social's research.

Best Times to Post on Instagram for Technology Companies

Best Time: Wednesday at 10:00 AM CDT

  • Most Consistent Engagement: Wednesday to Friday from 10:00 AM to 5:00 PM CDT
  • Best Day: Thursday
  • Worst Day: Sunday

Best Times to Post on Instagram for B2C Companies

Best Time: Friday at 11:00 AM & 1:00 PM CDT

  • Most Consistent Engagement: Everyday from 10:00 AM to 3:00 PM CDT
  • Best Day: Wednesday
  • Worst Day: Sunday

Best Times to Post on Instagram for Educational Organizations

Best Time: Monday at 8:00 PM CDT

  • Most Consistent Engagement: Weekdays from 11:00 AM to 4:00 PM CDT
  • Best Day: Monday
  • Worst Day: Sunday

Best Times to Post on Instagram for Healthcare Companies

Best Time: Tuesday at 1:00 PM CDT

  • Most Consistent Engagement: Tuesday to Friday from 9:00 AM to 4:00 PM CDT
  • Best Day: Tuesday
  • Worst Day: Saturday & Sunday

Best Times to Post on Instagram for Non-Profit Organizations

Best Times: Tuesday at 3:00 PM & 9:00 PM, Wednesday at 3:00 PM & 4:00 PM, Thursday at 2:00 PM & 3:00 PM, and Friday at 10:00 AM & 2:00 PM,

  • Most Consistent Engagement: Weekdays from 12:00 PM to 5:00 PM
  • Best Day: Tuesday
  • Worst Day: Saturday

As one of the platforms that has more than 1 billion users, Instagram is similar to Facebook when it comes to the peak publishing times on the social network.

Active Instagram followers tend to check in on platforms in the morning during the week, while midday provides the perfect moment to check in again during lunch hour. By the late afternoon, when energy levels are low, Instagram can provide a great break before followers call it a day.

What is the worst time to post on Instagram?

If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). Yet some studies differ on this. Later found good results from posts at 2 am Tuesday, and 5 am Friday. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday. It all comes back to your specific audience and when they are online.

Bonus Tip-

Learn from Habits

People usually have common patterns and routines. By focusing on that you can find out your best engagement time by your self.

For ex- Most common habit people have is to use phone at the breakfast time. You can utilize this time for post to get better engagement.

Similarly, you can focus on more usual habits and trends to find iut your best time of social engagement.

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