Video Marketing Statistics Marketers Need to Know in 2020 and Beyond [Infographic]
It's adapt or die in digital marketing, you know? This whole marketing world keeps changing, so marketers gotta be on their toes, always looking for new ways to reach people and get their brand out there.
It ain't exactly a walk in the park, though. Customers are getting busier and busier each day, and they need a way to get their message across quick and easy. That's where video marketing really shines. Video's awesome because it can show stuff, not just tell it, and it's way easier to digest when you're on the go. Plus, it can really tug at the heartstrings or just be plain entertaining.
More than a billion hours of videos get watched every single day on YouTube alone, which is pretty wild. It's actually the second-biggest search engine out there. (Meet the 7 Most Popular Search Engines in the World) That number alone tells you people are totally into video content.
Still not sold? Check out these video marketing stats and trends that Breadnbeyond put together.
1. Online Videos Rule the Internet
Videos are great at breaking down complicated stuff into bite-sized pieces, making it easier for people to remember what they saw. That's why 72% of potential customers would rather watch a video to learn about a product than read a user manual. It's just easier to see how something works, right? These days, people are watching and using video content way more. Back in 2019, Sandvine found that online videos made up over 60% of all internet traffic.
2. Gotta Have Mobile-Friendly Videos
No matter how awesome your video marketing plan is, if your videos aren't mobile-friendly, you're kinda sunk. People are 1.5 times more likely to watch videos on their phones. And get this, over 92% of mobile users share videos to their social media. How can you even think about missing out on that?
3. Social Videos Are King
Social media platforms are absolutely packed with video content now. On Facebook, people watch 8 billion videos daily. And on Twitter, there are about 1.2 billion video views every day. According to Webdam, a social media post with a video gets 3 times more inbound links than just text. It's pretty clear: social media is a prime spot for your videos.
4. Landing Page Videos Boost Conversions
Besides social media, landing pages are another great place to share your videos. Adding a video to your landing page can bump up conversions by 86%. You could make testimonial videos, product demos, or explainer videos for your landing page. Testimonials connect emotionally by showing real people's positive experiences and logically by proving product value. Product demos appeal logically by showcasing features and emotionally by demonstrating how the product solves a problem. Explainer videos are great for logic by simplifying complex ideas and for emotion by highlighting the benefits and ease of use. These kinds of videos can really help you connect with potential customers on both an emotional and logical level, pushing them to take action.
Wrapping Up
When marketers are scrambling to find the best way to reach a wider audience and get them engaged, some get totally blindsided. But with a solid video marketing strategy, you don't have to be one of them. The biggest challenge in marketing today is grabbing and holding people's attention in a super crowded digital space, and video is a powerful tool to overcome that.
Those awesome numbers on the latest stats and trends can really help you get a handle on your market and what your competition is up to. That way, you can plan a video marketing strategy that actually works and get the results you deserve.
To help you get your video marketing strategy sorted for the next year, we've pulled together more cool numbers in this infographic: Video Marketing Statistics for 2020.
Embed code:
![Video Marketing Statistics that’s Going to Rock 2020 [INFOGRAPHIC]](https://web.archive.org/web/20220122174159im_/https://breadnbeyond.com/wp-content/uploads/2019/10/video-marketing-strategy-800px.jpg)
](Courtesy of: Breadnbeyond
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