When it comes to digital marketing, it's adapt or die. In this ever-evolving world of marketing, marketers need to constantly be on their toes to find new ways of reaching customers and spreading brand awareness.
Of course, it's not a walk in the park. More and more customers are only getting busier each day, they need an ideal medium to get their message across concisely and straightforwardly. That's what makes video marketing come in handy.
More than one billion hours of videos are watched every day on YouTube alone, making the video-sharing platform the second-largest search engine worldwide. That staggering number is enough to show that internet users love video content.
Not convinced yet? Take a look at these video marketing statistics and trends collated by Breadnbeyond.
#1. Online Videos Dominate Global Traffic
Online videos break down complex topics into smaller chunks, making it easier for the viewers to retain the message. That's why 72% of potential customers prefer to watch an online video to learn more about a product rather than reading the user manuals.
These conditions have led to a rise in the consumption and usage of video content. In 2019, Sandvine found that online videos account for over 60% of downstream traffic on the internet.
#2. Mobile-Friendly Videos Is a Must
No matter how brilliant your video marketing strategy is, if you didn't make the videos mobile-friendly, it'll get you nowhere.
Internet users are 1.5 times more likely to watch online videos using their mobile phones. What's more, more than 92% of mobile users share video to their social networks. How can you afford to miss out on that?
#3. Social Videos Take Center Stage
Social media platforms have now become a chock-a-block place with video content. On Facebook, users watch 8 billion videos daily. Meanwhile on Twitter, there are around 1.2 billion video views on Twitter per day.
According to Webdam, a social media post that includes a video gets at least 3 times the number of inbound links than plain text posts. One thing is obvious here: social media platforms can be such an ideal place to host your videos.
#4. Landing Page Videos Bring Conversions
Other than social media platforms, landing pages can also be the right place to share your video with your potential customers. Including a video to your landing page can increase conversions by 86%.
You can create testimonial videos, product demos, or explainer videos for your landing page. These types of videos can help you connect with potential customers at both an emotional and a logical level and lead to action.
In the rush to find a greatest marketing medium to reach a broader audience and engage them, some marketers get caught off-guard by this challenge. With a winning video marketing strategy, you don’t have to be one of them.
Those fascinating numbers on the latest statistics and trends can help you understand your market and competition. Therefore, you can plan an effective video marketing strategy so you can reap the benefits you deserve.
To help you plan your video marketing strategy next year, we’ve summed up more fascinating numbers on this infographic titled Video Marketing Statistics for 2020:
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro