LinkedIn seems to be the favorite breeding place for HR managers, recruiters and new businesses. Around, 94 % of recruiterschoose LinkedIn to reach out their candidates.However, LinkedIn have always influenced marketing, selling and advertising people due to its vast network. Some statistics:
- 57% of companies set their pages in LinkedIn.
- 50% of B2B buyers look over LinkedIn before making any purchasing decisions.
- 94% of B2B marketerspick LinkedIn for content distribution.
- Over 1 million people adopted LinkedIn’s publishing platform for sharing their 130,000 posts per week.
Thus, creating a likeable LinkedIn profile should be at the priority of every professional. But wait, things can get messy when you don’t have yourdo’s and don’t’s list to profile yourself at best through LinkedIn. Fear thee not, because we can use some tips and tricks to optimize your LinkedIn profile and can bring you out in a crowd of 467 million users. So welcoming you to view some handy tips and tricks to optimize your LinkedIn profile.
Find your most productive LinkedIn Keywords
Staying visible in LinkedIn search can just be a game of few words for you and it’s all a matter of Keyword optimization. Identify your keywords which can help you get more attention. Your LinkedIn profile has lots of space to merge your relevant keywords. You can include them at:
- Your Profile’s headline(120 character limit) and summary(2000 char limit).
- Your current work experience and past work experience.
- Your skills and interest section.
“Operations Associate” can become “Operations Associates at Thermo- Printing Division”
“Senior Consultant” can become “Senior Consultant , IT Project Management”
Above examples are not only keyword rich but also provide a clearer explanation of job. So adding keywords to these six sections can really be a good deal in attracting more visits.
Grab a Kick Ass Headline
First impression is the last impression and if you do not seem to hold the right cards, you are out of the game. In LinkedIn optimization, make sure your headlines are attractive enough for your readers. But, don’t overdo it. Your headline needs to be a reflection of your professional LinkedIn profile. In fact, your headlines will prepare the way for other content like summary and other important details.You can optimize your headlines with these two best known ways:
Multiple Titles: You can include multiple titles (keywords) that people most likely to search for related to what you do in your headline.
Descriptive: A descriptive headline displays what you do with the keywords filtered in.
Get a nice headshot and keep it professional
LinkedIn profiles that have a picture are 11 times more likely to be viewed. So, increase your chances of getting more visibility through your LinkedIn profile picture and make it strictly professional.
LinkedIn Profile Picture Don’ts:
- Grainy or pixelated picture.
- A selfie.
- A party Picture or No picture.
Keep your profile updated- Always!
Give away all your updated information in your professional LinkedIn profile. You should always include your updated Phone number, Email address, Twitter Handle, current Company Website and every relevant information.Adding more information will increase your chances to connect with recruiters.
Tip:- Turn off your activity broadcast while updating your LinkedIn profile or your wall will get flooded with updated notices. Moreover, you will overcrowd feeds of your connections.
Bless yourself with an Awesome LinkedIn Profile Summary
Currently LinkedIn has 2000 character limit for summary section (Having highest count compared to all other sections) so always try to flood it with the maximum use of keywords in it. Make sure that you carry on your legacy of writing an awesome profile summary after making it large at your headline. Here, you will showcase your career highlights, experience, thought leadership and recognitions. You can settle for either of narration types- first person or third person.
LinkedIn through its summary section also gives an opportunity to include links to the work that you have done so far. Marketers and Bloggers here can add their piece of writing or presentations to showcase their achievements and rewards.
Customize your LinkedIn profile URL
Optimizing your LinkedIn profile URL can provide it a friendlier edge when compared to your old complicated URL. It makes you more visible in Google and thus, people can easily find you. Here is an example about how your profile should look like.
Would you like to do it as well? Follow these simple steps:
Go to Profile > Edit Profile > click on Settings next to URL > click on Edit profile Url > Customize url with your name > click Save.
Search connections to improve your LinkedIn relationships
Increase in your connections can increase your chances to be visible on LinkedIn. Hence, search for your desired connections using name, skills, or company. Advanced searches may include, location, school, past organization and job title.
Reminder: Add only relevant people to your connections.
Develop your personal brand: Join groups strategically
Joining groups can increase your connections. Moreover, it is one of the best ways to advertise your expertise. There are groups for a particular topic, job title-oriented groups, or group run by a big brand. So, join your desired groups and step up your personal branding.
Beware: don’t sell products. Sell your knowledge instead.
Proofread your profile
Now, it is time to give a nice proofread to your profile. Well, you don’t need your profile to be occupied with typos or grammatical errors. Set an eagle eye on profile and treat it like your job resume. Read it loudly (don’t be too loud) and see if you understand it well. However, you can also preview your profile’s public view. To see how does it look like to your connections, go to
Profile > Edit Profile > View Profile As (at the top section) > Click on arrow “This is what your profile looks like to” > Select view from drop down.Now, you know that how does your profile looks like to your connections.
Get some help from visual media
Visual media can get your profile to be listed in the best LinkedIn profiles. Load your LinkedIn profile with relevantpresentations, videos, photos and documents.
Select amazing posts and a good time to post
If you are a blogger or a marketer, this is your game. Your connections are informed about your posts on LinkedIn. Even, new users can find you through your posts. Hence, know your audience and show your expertise through your awesome content.
Best time to post: Between Tuesdays and Thursdays.
Time: Early morning, lunchtime and early evening.
Sweet spot: 10 am to 11 am (Tuesday)
Give time to your connections to grow at LinkedIn
Give time to your relationships to grow with your connections. Do not go for a pitch as soon as you connect with an individual. Always follow golden rule: Like, Share and Comment on their posts. Interact with your connections. LinkedIn also provides options to raise a toast for your connections on their new job or work anniversary. Like and message them personally.
Tip:- send a personalized note to your potential connections while sending email requests.
Lastly, some icing on the cake:
- Connect your Twitter and Facebook accounts with LinkedIn
Customize your LinkedIn profile settings and connect with Twitter. Well, you can connect with Facebook business page through LinkedIn app.
- Backup your contacts
Export your connections on your device. It will act as a backup if you lose all your contacts in LinkedIn. Go to connections > Settings (gear icon) > advanced settings > Download it as .csv file.
- Attach your LinkedIn profile to your email signature
Your Email signature can help you to expose yourself to people working around you. Attaching your profile link to signature will increase your chances to become more visible even if you are not trying for that.
Now, as you know and understand everything about owning a killer LinkedIn profile, it is time to perform your experiments with your expertise. Please do share if something interesting comes your way.