Best Time to Post on Social Media for 2021 [Infographic]

Growth Academy Sep 30, 2020

Knowing what to post on social media is just half the battle. When is the best time to share post with the world also matters a lot. Based on analysis of different posts, change in behavior of users, COVID impact, and studies, we sharing predictions for Best Time to Post on Social Media for 2021.

The best times to post on social media are when your customers and followers are online. There are times that work best for many brand and we’ll check it out that in this article. Each social platform will have a different time that works best for the audience. Posting times can increase the engagement and influence who sees your post, so getting this right plays a part in the success of any social media strategy.

For example, the best time to post on Facebook is different than the best time to post on Instagram. Plus, when you start accounting for different time zones, it starts to get complicated.

When to Post on Social Media: Which Time Zone to Consider

The more popular your brand is the more timezones you’ll likely need to take into account. Some influencers and brands send out the same message at different times to hit all time zones.

Ideally, you want to reach the majority of time zones without sending the same message. Aim to send no more than four of the same message in a single day, but scatter them at different times to reach as many time zones as possible.

If you’re targeting the United States and Canada, you want to hit the EST time zone as that time zone has the highest number of people, However, if your target audience is in India, you want to post within the IST time zone.

Using this data, you can better plan which times work best for your audience based on their specific location.  Now let's discuss some best time to post on social media to engage more visitors.

Best Time to Post on Facebook

  • Best Day-  Thursday, Friday, Saturday, Sunday
  • Best Time- 9AM to 10AM, 1PM to 4PM
  • Ideal Length of Characters for Post- 40-80 characters
  • Worst Day- Tuesday
  • Saturday and Sunday get highest level of engagement on Facebook.

Best Time to Post on Instagram

  • Best Day-  Monday, Wednesday, Thursday
  • Best Time- 11 AM to 1pM, 7PM to 9PM
  • Ideal Length of Characters for Post- 138-150 characters
  • Worst Day- Sunday
  • Wednesday gets the highest level of engagement on Instagram.

Best Time to Post on Twitter

  • Best Day-  Monday, Tuesday, Wednesday, Thursday, Friday
  • Best Time- 8AM to 10AM, 12 pM to 1pM, 4PM to 6PM
  • Ideal Length of Characters for Post- 71-100 characters
  • Worst Day- Sunday
  • Wednesday gets the highest level of engagement on Twitter

Best Time to Post on LinkedIn

  • Best Day-  Tuesday, Wednesday, Thursday,
  • Best Time- 9AM to 11AM
  • Ideal Length of Characters for Post- 50-100 characters
  • Worst Day- Saturday, Sunday
  • Wednesday gets the highest level of engagement on LinkedIn

Best Time to Post on Pinterest

  • Best Day-  Saturday, Sunday
  • Best Time- 8PM to 11PM
  • Worst Day- Monday, Tuesday, Wednesday, Thursday, Friday
  • Saturday and Sunday get highest level of engagement on Pinterest.

Best Time to Post on YouTube

  • Best Day-  Thursday, Friday, Saturday, Sunday
  • Best Time- 12 PM to 4pM, 9AM to 11AM
  • Worst Day- Monday
  • Saturday and Sunday get highest level of engagement on YouTube.


What is Social9?

Social9 is a one-stop-shop platform to drive more traffic and increase audience engagement by leveraging the power of social media.

It offers seamless website integrations with the latest technologies, out of the box analytics and many other "FREE" features for you to get started!

Check this out - https://social9.com

Kartik Jhakal

Product Manager, Social9.com

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